Life is full of changes, some more abrupt than others. If we compare the way business was done 20 years ago, we realize that the momentum experienced by technology and the Internet in recent years has modified even that aspect.
The Internet became a part of our lives, and for some it is, today, a necessity; we are always connected: we work online, shop online, organize online trips, study online, communicate online… Our daily activities depend to a great extent on the Internet and technology. And we get stressed if those tools are missing!
The Internet opens up an enormous door to a world where information circulates unceasingly; despite this, there is a lot of data that we do not know. On this occasion, I’m going to present you with some interesting facts about digital marketing that you may not be aware of.
Mobile video: the fastest growing area of digital marketing in the world
Who’d have thought? Moving images sell a lot! Studies show that a video is 50 times more likely to be ranked in search engines than text content. It should be noted that most users use a mobile device to watch and share videos. In the United States alone, 85% of all internet users watched video content at some point during the month on one of their mobile devices.
Various digital marketing researches conclude that almost half of internet users aged 25-54 share online videos that already occupy 50% of all mobile traffic, so video marketing is a strategy widely used by companies.
If you want to add videos to your company’s marketing strategy, you must bear in mind that the first 10 seconds of the video are paramount, as it is the time it takes a corporate video to capture the attention of the audience. In addition, one thing to keep in mind is that one out of every three users leaves the video after 30 seconds, so I recommend brevity.
Mobile marketing
According to the International Telecommunication Union (ITU), a United Nations agency specializing in Information and Communication Technology, the world’s current population is about 7.4 billion people, while the number of mobile phones is about 7.7 billion. There are more phones in the world than people!
Knowing the data provided by ITU, it is obvious that there are mobile marketing strategies.
Eighty per cent of people with smartphones claim to use that device for online digital shopping. Given that everyone now has a smartphone, it makes sense that e-commerce has become so popular in recent years.
Mobile marketing is profiled to be the most important route to follow to obtain results for brands.
Social networks
Social network marketing refers to all those activities carried out to promote a brand through networks such as Facebook, Twitter, Instagram and YouTube, which are at their peak among Internet users and facilitate the interaction of the brand with its target audience at a personalized and dynamic level.
Studies show that more than 70% of users are willing to receive several tweets a day from the companies they trust, and almost 95% of users follow a company on Twitter. In addition, two out of three people use social networks as their main source of news, so you need to provide authentic, quality information at all times. Companies have been able to take advantage of the business opportunities provided by social networks, as 81% of companies use these platforms to execute their marketing strategies.
At present, there is no demographic segment that does not know what the Internet is; moreover, it is surprising the proportion of people worldwide whose lifestyle is linked to technological development, so digital marketing is a tool that provides great advantages in the growth of companies. Now that you know a couple of curious details about digital marketing, you can better focus the strategy for your business.
