Search engine optimization, often called SEO, is designed to allow websites to appear in search results when people search for products and services rather than just company names. The idea is that people looking for products or services online are able to find a business website without any prior knowledge of the company or its name. There are all sorts of tips and techniques that come from SEO, but good, sustainable methods are based on the idea of making your website easier to read and understand for search engines, which means that they rank you higher in searches for relevant terms.
It is not uncommon to decide to outsource SEO to external marketing agencies and other companies. Of course you have to be vigilant because there are, as in all areas, people who do not honor the profession of referencer and deliberately lie to the entrepreneurs. How to go about finding a good, honest and legitimate search engine marketing specialist then?
Our agency is your solution, it is actually incredibly easy to work with and we have already helped thousands of entrepreneurs. Go to a search engine like Google or Bing and type “SEO agency“. Ignore paid ads at the top, no matter which company has landed at the top of the search results are they must be good enough at SEO or their own website would not be so high in natural listings!
Sometimes SEO agencies (or at least people who claim to be SEO agencies) try to solicit companies by sending them emails or submitting contact forms with various attractions and offers. However, if you see something like that, then it’s better to ignore it – if a company that is supposed to specialize in search engine optimization is reduced to spamming inboxes to get business rather than, for example, to make SEO so that their own website has a high ranking and that people can find them anyway, there is a good chance that they are not very good. The same goes for SEO services advertised on paid ads at the top of search engines or on banner ads on other websites. If their search marketing is good, why should they pay for their investments? Another thing to keep in mind is to stay well away from any SEO agency that promises you “top position for x words- keys “or something similar. Almost all modern search engines have used custom search, which means that everyone sees websites in slightly different ranking positions based on their personal search history.
If the SEO agency is good at what they do there will be an endless supply of testimonials, do not be afraid to ask the agency for previous examples of their work. If the SEO company advertises a large number of customers but only displays a small number of testimonials, ask them why or better yet, ask the owners of these websites. Webmasters are more likely to tell you what does not work or did not work, rather than what works well.
Check their back links
A big part of online marketing is back links and there are endless amounts of free tools to check the back links of a particular website. The quality of websites linking to this SEO agency will reflect on the ethical standard of their work. If you find an agency with a large amount of back links from websites that you consider to be spam, it is likely that this is the approach they will take to market your website, which goes to against all the main search engine guidelines.