You would like to know at any time how many visitors have browsed your pages, how long they stayed, what they saw, what actions were taken, if they use social media, when they are converted into customers, etc.? To create an effective website many criteria must be respected (design and usability, referencing, exposure, development). Calling on creative professionals (web agency, digital agency, communication agency, freelancer) is essential to ensure your visibility on the Internet. For the creation of an online store, there are many online tools that will help you get started on the Internet and create your own web pages. It takes time to get the best results, but it's a step you can't neglect if you want to make sure your site will be well done. A web designer can create a great graphic design, but it is not their job to determine what to put on each page of your site.

You can also create a page that contains your site map, which you will first present to search engines like Google, so that they will index it within minutes. Most businesses and blogs use WordPress, because this free content manager is the source of many websites. Once everything is set up in WordPress, you have one important step left when designing the structure of a website: creating the different web pages that make up your website (presentation of your business or activity, homepage, contact, etc.), organizing the menus and writing the content of your site.

Also often called web address, the URL is generally composed of communication protocols (or the prefix www), the domain name (for example: mysite), the extension (.ca, .com, .org, etc.) and the name of the resource you want to display (here: /new-web-site-wordpress). If your website (storefront, store or blog) is not in HTTPS, since October 2017 the Chrome browser displays a warning message for your website visitors when pages on your site contain a fillable form or a search box. In no time, you can know the number of visits to each of your website's web pages, the duration of the visit and the return rate. You can review the sales pitch, make changes to the web layout, do A/B testing (A/B testing is the process of designing two slightly different pages a to see which one is more effective), and test pitches, among other things. Many business owners or marketers simply put up a website without any thought or strategy on how that website will impact customer generation, acquisition and brand awareness.