You are probably very familiar with Information and Communication Technologies (ICT), which have revolutionized the way information is transmitted. The development that ICTs have had in recent years has been taken advantage of by all areas of society, which is why you can now study a master's degree online or you can do business through the Internet, disseminate ideologies in social networks and so on.

ICTs allow information to reach all parts of the planet immediately, which is why they have also become the key element for the success of companies.

In today's globalized market environment, the Internet and Information and Communication Technologies provide companies with powerful tools to develop digital marketing strategies, in order to gain competitiveness, which are based on approaching potential and existing customers and adapting the company's processes to the demands of buyers. If you still don't know the digital marketing strategies that will give your company the boost it needs, in this article I'll share the most efficient ones.

What are marketing strategies?

Online marketing or digital marketing is a discipline that has been applied since the 90's of the last century, and consists of transferring offline techniques to the digital field. Through the correct planning and management of digital marketing strategies, it is possible to achieve important objectives on the Internet, such as making a brand or company have presence on the network and create new business relationships.

A digital marketing strategy is the planning of certain steps to reach objectives defined by online media, which involves aspects such as the creation and dissemination of content through websites and social networks, the management of emails and blogs, among others. The best digital marketing strategies are the following:

Content marketing

This well-applied digital marketing strategy will help you get thousands of potential customers on your website organically. Content marketing is a methodology that focuses on creating quality content to attract leads to the company in a natural way, aligning the content marketing strategy with the interests of the target audience to increase traffic, close deals and get loyal customers for the brand.

The content you create will be published on your website's blog, and from there can be shared on social networks to expose the brand or company and expand the reach of customers.

Search Engine Positioning

Search Engine Optimization (SEO) is the technical process by which changes are made in the structure and information of a website, with the aim of improving its visibility in the organic results of different search engines.

Search engines crawl more punctually the websites whose pages are updated frequently, from that point of view, it is important to have a modern and functional website, also must be dynamic in terms of the ease of creating, renewing and inserting new content.

The objective of website managers is that their sites appear in the first places of the classification carried out by the search engine; for this reason, the SEO process consists of studying the ordering variables and respecting them in the programming and design of the sites (for example, including keywords in the contents, adding links, etc.). The time spent on the page is one of the main factors of web positioning in search engines such as Google, because it is a way of showing the search engine that the content is of good quality.

Email marketing

It is a digital marketing tool that helps us communicate with potential customers by sending emails; it is a set of actions thought, designed and planned to achieve marketing objectives through content and design value. Email marketing is not sending nonsense information to a mailing list, it is making good use of those emails that we have obtained voluntarily (with permission) and send information that potential customers want from our business, which gives them a value.

Email marketing is still one of the best tools that digital marketing experts have to reach customers and potential customers with the right messages. Any business that has its own list of emails with subscribers and potential customers will have a greater advantage when making their email marketing campaigns.

The effectiveness of a good mailing campaign lies in the personalization and full consideration of the context of the person who will receive the mail. This will prevent it from being marked as spam or sent directly to the trash.

Now that you know the main digital marketing strategies, boost your business on the web and stop losing potential customers in an increasingly competitive and international market.