According to (Forbes) , e-commerce represents more than US$4,000,000,000,000 in 2021 and this figure is growing rapidly! We are now in the trillions, that is to say more than 4 trillion US dollars of annual sales on the Internet! No need to mention that no company can afford to neglect this reality, which should be a major priority for governments that want a flourishing economy.
E-commerce starts as soon as a potential customer discovers a product or a service on the Internet, often with the help of digital marketing such as SEO, Google Ads, Facebooks Ads, Amazon, etc. There follows a whole chain of actions leading to purchase, recommendation to new customers, customer loyalty, innovation by listening to these same customers, etc. In the age of information and online commerce, the most important value is the information itself. All the processing that we do with it, whether it is in terms of analysis with tools like Google Search Console, Google Analytics, analysis tools for BIG DATA,algorithms using artificial intelligence like Google, where thousands of researchers are working every day to make it more and more efficient, etc.
What are the different business models on the Internet?
B2C is when you address the end consumer directly as a business. For example, if you sell pizza, you are B2C. B2C presents business opportunities for many companies that use SEO experts to promote their products or services.
B2B represents companies that sell to other companies. Using our example, the pizza company does not sell to end customers. For example, it buys the cheese in large quantities from another company. One can easily imagine that B2B encompasses very different and more complex sales and marketing processes than B2C, as it is obviously more difficult to make a sale to a pizza chain that will buy $100 million worth of cheese per year than it is to sell a pizza to someone who watches a field hockey or soccer game on Saturday night.
This is the sale from a consumer to a business. For example, if you create handcrafted jewelry and sell it to a handcrafted boutique that does business online, you are C2B.
As a business that creates value, you can sell your products or services to any level of government. For example, you can sell training to government employees, such as training on how to use certain software, or you can create web-based software useful to all citizens.
Consumer-to-consumer selling on the Internet allows individuals to sell to other individuals in the form of auctions or otherwise. For example, on Marketplace you can sell anything of value to other individuals.
If you've ever paid a traffic ticket on the Internet or done your taxes on the Internet, you're C2G. More and more, governments are offering services via the Internet, so there are more and more people doing C2G.
E-commerce in brief.
In summary, we can see that online commerce represents a fascinating universe that offers more and more business opportunities for the various digital players, whether it is for:
- Search engines like Google;
- Mobile technology providers like Apple and its famous iPhone;
- Companies that specialize in data analysis software, which is essential for decision making given the phenomenal amount of information generated every day;
- Companies that connect objects to the (Internet of Things);
- Companies like Meta (Facebook) that are doing billion-dollar research to continue to exploit the vein that made them famous, which is to offer an increasingly sophisticated online identity to billions of people
- Or any entity (person or company) offering some kind of value on the Internet to potential customers, be it a craftsman wanting to sell online, governments offering more and more services online, etc.
Do you have a business idea, product or service to sell?
Do you want to know more about the many business opportunities that the Internet can offer you?
Contact a Publissoft web business opportunity consultant today! We will be happy to listen to you and show you the way to success in e-commerce.