What is Google Ads?
Google Ads is an online advertising platform that businesses can use to promote their products or services across the entire Google ecosystem, including the search network, YouTube and thousands of sites across the web.
How do Google ads work?
Google ads are displayed when someone searches online for a product or service. Google's intelligence then shows the ad to potential customers just as they are about to take an action.
Why are Google ads important?
They are important for growing an online business, it is the largest search engine in the world where thousands of people search daily to learn, buy and interact on websites. This search can help your business to be promoted and generate profits, which helps your business to grow.
How does Google Ads charge?
You only pay when people click on your ad! In other words, it's an advertisement that works on the principle of bids, which is why the higher the demand for a keyword, the more expensive the click and vice versa. Publissoft bills you once a month and we take care of paying everything you owe to Google.
Where do Google ads appear?
Ads are shown across the entire Google network, in the Google search engine, in the YouTube search engine, on thousands of web pages, in mobile applications and in the Gmail inbox. You will have thousands of opportunities to appear in the right place at the right time. Of course, we don't consistently show your ads in all of these platforms. The places we choose to show your ads are the result of a thorough study of your target audience's browsing habits, among others.
How long does it take for Google ads to appear?
Google ads do not take long to appear on the Internet after they are published, usually no more than 24 hours to be visible once the configuration and initial optimizations are completed.
When to use Google Ads?
The date to start Google Ads is up to you. Of course we will advise you on the precise times of day or night, seasonality, week, weekend, etc. where your ads should be displayed according to the movements we observe of your target audience on the Internet.
How much does Google Ads cost?
The price of Google Ads depends on you, there is no minimum investment amount, however, we recommend that you consult our experts in order to know the ideal amount to invest, as it will depend a lot on the cost of the keywords to choose, the extension of the targeted territory, the number of keywords chosen, the country in which you invest, the frequency with which you want your ads to be visible, etc. Therefore, there are several parameters that your Publissoft Google Ads expert will take into consideration when establishing your budget.
Can Google ads be targeted?
Certainly, Google offers you the possibility to choose between different audiences to which you can show your ads, you can choose the age, in some cases the economic income, the gender of the person or pay for specific keywords so that you will appear only when people use those keywords. Google Ads is a tool that makes use of artificial intelligence of course, however the work we perform to help this artificial intelligence is fundamental for your success. The configuration of your target audience is one of the most important aspects that our consultants will assist you with. For example, we can target as precise as postal codes (locality of your ads), specific times, those who use smart phones, etc.
