What is SEO?
SEO, or natural referencing, is the daily work that SEO specialists perform on a website in order to optimize it with respect to the algorithms of search engines such as Google. It’s a complex job that involves teams of multidisciplinary web experts, such as search engine expert programmers, web writers, UI/UX expert graphic designers, web server experts specializing in SEO, web programming experts on different platforms such as WordPress, Shopify, Magento, etc., as well as expert programmers in different programming languages. Make sure you entrust your SEO to an agency that has the knowledge and teams to do the job properly. Since it’s such a large market, many people take advantage of it and improvise themselves as SEO experts by only touching the surface of all the work required to deliver the desired results to clients.
Do I have to pay for the results I get from my SEO?
No. Good SEO gives you access to high-quality, long-term leads without you having to pay for each client. You only pay for your fixed SEO package with Publissoft, and your website will consistently rank well in Google at no extra cost.
Do I need to hire someone to optimize my SEO?
Depending on your needs, hiring an internal or external specialist to do your SEO can be useful, but it can also be dangerous. A word of advice: trust the real experts.
Can SEO help me reach the type of customers I’m looking for the most?
The answer is yes, because all of your potential customers and the ones you are most interested in are on Google. We do in-depth analysis to understand what keywords your target customers are searching for in order to make your website stand out when those potential customers are taking action.
How important is a blog for SEO?
A blog is important for SEO because it is a source of new and constant information about your business. The blog is also globally a valuable content for Google that directs the optimization robots on your main keywords, your services, your products, etc. The blog increases your web traffic, because it attracts Internet users seeking information on your field. The buying process is a multi-step process and your blog should be able to reach your target audience at each step. For example, a person who wants to buy a bicycle starts by learning about the different types of bicycles that exist, such as mountain bikes, city bikes, etc. At this initial research stage, you should inform these potential new customers in a general way about everything related to the world of bicycles, because you must be THE REFERENCE IN YOUR FIELD.
Why should my website be adapted to mobile devices?
Technology is evolving at a crazy pace. Everything is accelerating in this evolution of information technology and, unfortunately, many companies are struggling to keep up with the trend because they don’t have the right digital marketing provider. Far too many websites are not mobile-friendly and offer a poor impression of their company within the first few seconds. Now, if the experience of your potential customers visiting your website is poor, even if you have the best service in the world or the best products, they will get a negative image of your business. And with its many bots, Google’s artificial intelligence will also make sure that the mobile experience with your website is not up to par, so you will lose ranking.
Also knowing that most internet searches are now done on the mobile side, providing a quality mobile experience to your potential customers is no longer an option. Contact one of our mobile marketing experts and they will be happy to advise you on how to provide your customers with a mobile browsing experience worthy of the quality of your products or services.
How long does it take to see results from SEO?
There are several factors that influence how long it takes to see results from SEO. Each keyword has a different degree of complexity, and since there are often hundreds of keywords that are relevant to a business, the time varies for each keyword. The complexity of each keyword depends, among other things, on the competition from other websites for the same keyword – a growing phenomenon as entrepreneurs have come to understand the importance of SEO for their business.
At Publissoft, we have observed over the years that results can be as fast as two weeks and as long as six months, depending on the degree of competitiveness of each domain. What is 100% certain is that the time it takes to get a return on your investment with SEO is well worth it, since once you reach page 1 with the right keywords, you become visible to about 75% of your potential customers who use Google to find your website, which is no small feat!
What is the difference between SEO on-site and SEO off-site?
SEO on-site or within your website encompasses all the SEO work to be done inside your website, and SEO off-site or outside your website is all the SEO work we do outside your website. The two involve different, but very complementary work, as both aim to get you positioned in the top results of Google and for your site to be the most relevant for your business’ main keywords. For example, while with on-site SEO we work on improving the mobile download speed of your website, with off-site SEO we work on websites that give your website a good reputation.
Why is it important to have a good SEO for my business?
Asking the question if SEO is important for your business is like asking if you want your business to be on the street where you know all your potential customers are walking by! This is by far the best advertising for most businesses today. You just have to look around to see how everyone is walking around with their smart phones and checking them very regularly. At home, there are one or more computers, so the whole society is very connected. This phenomenon is only increasing day by day, especially since the pandemic, during which Internet connectivity has increased. And a lot of businesses that didn’t have a good internet presence couldn’t survive, unfortunately. For the vast majority of our clients, Publissoft is the only source of marketing for their business and they manage to get the customers they need.
Is SEO accessible to any business?
Yes, our prices and services have been designed to give any business the opportunity to benefit from SEO.
Why are we only talking about Google, when there are other search engines?
More than 92% of the searches done in search engines take place in GOOGLE. But there are other search engines, such as BING, YAHOO, www.ecosia.org, etc. And when we create websites, we also index those sites on those search engines, in addition to Google, obviously. So Google is dominating this market right now, but if another search engine were to dominate the market, Publissoft would be there to support you in these new web platforms of the future.
Meta descriptions and their importance
A meta description (or meta tag) is the text that appears underneath your search engine results page that explains what the user will find if they click on the link. Meta descriptions are still important, but not in the same way as before. At one time, they were a fundamental part of keyword optimization; today, their fundamental role is to entice readers with something compelling to invite them to click and improve the conversion rate of the site, landing page, form, etc.
Are my competitors doing a good SEO?
It has always been very important to understand the marketing strategies of your competitors.
Knowing that SEO has become the central digital marketing strategy for customer acquisition, it is essential to understand the chess game your competitors are playing. This way, you will know where their best positions are for their important keywords in your business field and you will be able to play several moves ahead. Publissoft is here to help you develop the strategy you need according to your short, medium and long term business objectives. Contact one of our experts to fully understand the challenges you face and take the necessary actions.
Why is Publissoft my best option for SEO?
We humbly know that we have competitors and, as in any business, there are companies that are excellent and others that do a terrible job. We respect our competitors who do a good job, they are a credit to our business!
Based on everything we see in our market, we are among the best in our industry for performance at a price more affordable than 99% of our competition. We also know that most web design and SEO providers lack the technical capabilities and experience and waste their clients’ time and money. So, before hiring web services, you should be careful because even some well-known companies are among those who offer poor quality service.
What are the qualities of an excellent search engine optimization agency?
The short answer is to judge by the results obtained with other clients in previous years and by the customer service. A business is a living thing, so the right provider must be able to adapt SEO to the changing needs of clients. In addition, a good SEO agency has several types of SEO experts. This is a very complex field, so to do a great job, it takes SEO experts in content writing, netlinking, website SEO, server SEO, etc. On the web, the only constant is change. Therefore, a good SEO agency does research to constantly improve the knowledge of the field. At Publissoft, we always strive for excellence in all our services, so we have all the experts your business needs. In addition, we are constantly acquiring new software and other knowledge to offer you the best possible service. For its algorithm alone, Google adds more than 3000 modifications every year to offer the most relevant results to billions of Internet users. That’s why research and development at Publissoft is part of our DNA!
How important is it to analyze the overall health of my website?
Analyzing the overall health of your website by Google’s very strict robots is essential to gain positions in Google, but also to maintain them in the long term. Google strongly recommends checking the Google Search Console dashboard every month to perform a quality check of your site, even if only on the surface.
With the frequent monitoring we do on Google Search Console, we make sure that:
- The number of errors on your site does not increase; instead, we eliminate them all.
- If there is an unusual decrease in the number of clicks on your entire site or on a particular page, we immediately check why and make the necessary corrections.
Be aware that drops are sometimes normal on weekends, and that it is not unusual to see spikes or drops during vacations or at certain times of the year, as some businesses are seasonally dependent, such as landscapers who experience a decrease in business in the winter.
This is just a small part of the list of work and checks that we perform each month on our SEO clients’ websites. Our goal is to optimize the health of your website so that it is considered the most relevant and your keywords continue to rank on page 1 of a Google search month after month.
Can any programmer take care of my website?
No. It’s like entrusting the mechanics of your Ferrari to a heavy truck mechanic. They are separate professions. Over the years, we’ve seen companies learn this fact the hard way when it was too late. There are far too many details that can be learned with experience and in a team of experts. Too often we have seen clients come to Publissoft with very negative results for their business: for example, loss of all or most of their natural traffic because an inexperienced programmer made random changes. We also very often meet clients who, after years, have not received any natural traffic on their website, which represents a significant financial loss for their business, because as people say: time is money.