Frequently Asked Questions

What is SEO?

SEO is search engine optimization. It refers to techniques that help a website become more visible in organic search results to users who are searching for your brand, product or service, through search engines such as Google, Bing or Yahoo.

What is the difference between organic traffic and paid results (PPC)?

Organic results are those that appear in search engines, for free, based on an algorithm. PPC campaigns are the results that appear at the top or side of a page. They are the links that advertisers pay to appear in the different search engines and appear prominently, to distinguish them from the organic results.

Should I hire someone to optimize my SEO?

Depending on your needs, hiring someone internal or external to do your SEO can be useful, but it can also be dangerous. A word of advice: trust real experts.

How important is having a blog for SEO?

A blog is important for SEO: to optimize the web page and improve the results on the website (search engine optimization). This means that in a “free” way, we will increase the organic traffic on our page, and we will climb positions in the search engine results, which in turn, will make more people see our website and can access our business from the Internet (companies that have a blog, receive at least twice as much web traffic as those who do not have one).

How long does it take to see SEO results?

There are a number of factors that affect the timing in which you are going to achieve results through SEO:

– How much content is created?

– The quality of the content

– How well the content resonates with your target audience.

-The authority of your domain.

Meta descriptions and their importance

A meta description is the text that appears below your search engine results page that explains what the user will find if they click. Meta descriptions still matter, but not in the same way they used to. At one time, they were a fundamental element of keyword optimization; now, their fundamental role is to seduce, with something compelling, readers to invite them to click, and to improve the conversion rate of the site, landing page, form, etc.

What is the difference between on-site SEO and off-site SEO?

The difference between the two is important. On the one hand, on-site SEO is concerned with relevance, which means that your company’s website is optimized for the search engine to understand your content. Here there are several key factors such as keyword optimization, load time, user experience, code optimization and URL formatting…. While the off-site SEO are the external numbers that your website contains, the mentions on other websites, the presence on social networks…

How can Google Adwords help me?

Google Adwords allows you to bid daily for certain keywords to increase your positioning and visibility on the web. It also allows you to run campaigns, those ads that occupy the top positions in search results. A practically necessary investment in any digital marketing campaign.