How is the quality score of my ads calculated?
There are three fundamental aspects of the method used to calculate this indicator:
Expected click-through rate (CTR): it indicates the probability that a user will click on your ad.
Ad Relevance: It indicates how similar your ad is to what the user is looking for.
Experience: your page should be relevant to what the person is looking for, the information should be timely and easy to understand.
Each of these are evaluated in three levels:
If any of them appear in the “Average” or “Below Average” status, it is time to make changes to improve performance.
What is the purpose of improving the quality score?
Improving the quality score of your account is very important, since the higher the quality score, the more people will visit your site and will find what they are looking for while having experiences that form a long term relationship. This will lead you to generate more customers, more registrations on your site, better brand recognition and grow online standing out from your competition.
How can I improve the quality score of my ads?
Achieving this goal is not an easy task, but together we can achieve it. At Publissoft you will have the opportunity to find talented professionals who will provide you with the help you need in order for your users to have an unforgettable experience and achieve your business goals in a short period of time.