One of the most important tools for web positioning is Google Ads. It has been proven that Google is at the forefront of Internet searches, since about 92% of all searches are performed with this engine. Therefore, a Google Ads certification is essential for those who want to grow their business.
Since 2000, this advertising platform has made it easier for small, medium and large companies to reach a new online audience. But what is it, how does it work? Look no further! At Publissoft we tell you everything you need to know.

What is Google Ads?

First of all, Google Ads is a digital advertising platform, created by Google in 2000.
Their payment model is per click. This means that you will be charged depending on the number of clicks that potential customers make on your product.
The winner is not the one who pays the most, but the one who presents content that is optimized, relevant and in line with the needs of its target audience.
There is no minimum investment. The payment method is flexible.

How does it work?

At Publissoft we are specialists in Google Ads. Therefore, from our experience, we can say that this platform works as follows:

Product/service search

Many people who search for a product/service on the Internet, do it to compare quality and price. Therefore, Google Ads determines this need and positions, in the first results, what you want to sell according to the search of a target audience.

Search engine results

The results are distinguished by a small label that says “Ad”. However, many people do not distinguish between an organic result and a paid result, since what is really important is the quality of the content.

Click on banner ad

As we mentioned before, this Google service has a pay-per-click model. In short, if a user looks at your ad, but does not enter the website, you will not have to pay extra costs.

Website ad conversion.

In case a user clicks on your ad, he/she will be able to see the products/services you offer. That is why it is important to constantly optimize your website.

Did you know that…?

  • Ads created with Google Ads will appear above or below Google’s organic results. Also on other platforms such as Google Play, news pages, information websites, YouTube, etc.
  • Knowing that Google performs 3.8 million searches per minute, this advertising tool becomes essential for positioning on the web.
  • Investment in Google Ads has increased by 23% in recent years. Nevertheless, this percentage has multiplied thanks to the growing number of internet users.
  • As of 2018, there were about 1,200,000 advertisers. However, after the pandemic, that number has multiplied.
  • Google is one of the most valuable brands in the world. By 2020 alone, the company was worth US $ 302.06 billion.
  • Approximately 50% of users do not distinguish between an organic result and an advertisement.

Why use Google Ads?

As we have seen, a Google Ads account allows you to get clicks from users with purchase intentions. It also allows people to evaluate products/services in order to make purchases in the medium term. Therefore, Google Ads is one of the channels that generates the most revenue on the Internet.

How to get started in Google Ads?

If you want to become a Google Ads specialist, you can start this way:


Create a community of
users on the web.


Create a Google Ads


Set up your billing
(choose payment method).


Define a segmentation
(what is your target audience?).


Design and approve the ads,
always with the help of


Start getting clicks,
visits to your website and
a lot of profit.

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