Some studies show that every day, a person is exposed to at least 5000 ads. And it’s easy to see that. Just think of the number of advertising signs you see on a boulevard when you drive your car or check the radio, TV, Facebook, newspapers, magazines, direct mail, etc. In short, in almost every daily activity, we involuntarily expose ourselves to advertising. And do you think we remember all those ads? Of course not! Do these ads have a purpose? Of course they do! But to understand their value, we have to be very careful, because these advertising means are all different and the Internet has changed the world of advertising a lot, and this revolution is still going on – it has even increased with the pandemic.
There is also another kind of advertising: the one we voluntarily decided to see, because we have a need to fill. The place where almost everyone goes to look for information voluntarily is called Google. This makes all the difference, because if it is the potential customer who has decided, for example, to search in Google for a restaurant, an electrician, a dentist, or whatever, we can see that this person is much closer to making a purchase decision.
We can then say that there are two ways for a company to advertise: to show its products or services to people who are already searching for its products or services or to show its products or services to people who are not searching, but are being exposed to them on the way.
It is easy to imagine that by directly addressing potential customers who are searching for your products or services in Google, there will necessarily be a more attractive return on investment.
It is for this and other reasons that the prestigious business magazine Forbes says that SEO has become the most valuable marketing tool for businesses.
Contact Publissoft, we will be happy to help you with the most effective advertising options for your business.