Google My Business is a free tool that allows you to decide how your local business is displayed on Google products, such as Google Maps and the Google search engine. If you operate a business that serves customers in a specific location or serve customers in a particular area, Google My Business can help consumers find you. Users are twice as likely to find your business trustworthy if it is verified. With Google My Business, you have the tools you need to update your business listing and interact with nearby customers from your phone, tablet, or computer for free.Need to change your business hours for holidays? Want to add a new phone number? Make changes in a few simple steps with Google My Business and your business listing will be updated in Google search and on Google Maps. Attract new customers with photos of your products or popular menu items. Use images to show how your business is unique and you can add as many as you like. SEO, search engine marketing and local results management are all ways to improve your online presence. Now let's take a closer look at local results and the opportunities offered by Google My Business. Make sure your business listing appears when people search for your business or businesses like yours on Google Search and Maps. Google My Business makes it easy to create and update your listing, so you can stand out and attract customers. Make it count every time someone finds you in Google Search and Maps. It's easy to keep your business up to date with new photos, custom hours and a free website. Google My Business has everything you need to promote your business online in one place.

Google My Business benefits fall into three categories.

1. Interact with your customers

• Post photos of your business and its products and services.

• Get reviews from customers and respond to them.

2. Attract new customers

• Improve your online presence so new customers can find you.

• Direct customers to your website.

• Consider using location-based ads offered by Google Ads to expand your audience.

3. Post accurate information about your business online

• Provide Google with your hours of operation, website address, phone number and location (a mailing address, service area or marker, depending on your business).
• Use the mobile device app to manage your online presence from anywhere.

Manage the information that appears when Google users search for your business or the products and services you offer. Consumers are twice as likely to find a business trustworthy if that business has verified its information using Google My Business. When people find your business on Google Maps and Google Search, make sure they have access to information like your schedule, website and mailing address. See statistics on how customers are searching for your business and in what region they are located. You can also get information like how many people called your business directly by dialing the phone number that appears in local search results in Google Search and Google Maps. You can also easily create Google Ads campaigns and track their performance to promote your business. Interested in going mobile? Download the free Google My Business mobile app to access your account and update your business information from anywhere. Ready to take your online presence to new heights? Find out how to optimize your business listing and get more potential customers to find you.