Google is a California-based multinational Internet company that provides digital products and services, such as online search and advertising, cloud computing and software. In November 2016, Google was ranked number one among the most visited cross-platform websites in the United States, with 246 million unique visitors in the United States and a 63.4% market share among the top U.S. search engine providers. Parent company Alphabet's market capitalization as of December 2016 was valued at US$530.9 billion. In 2015, the U.S. multinational conglomerate Alphabet Inc. was formed as the parent company of Google and several other companies previously owned by or related to Google. The reorganization of Google into Alphabet was completed on October 2, 2015. Google Statistics is used to provide detailed statistics about visits to your website, such as who visits your blog, how they get there, and what interests them. Google Statistics can be enabled in Edublogs Pro, student blogs, and CampusPress blogs, if you are an administrator of a CampusPress network and want to enable Google Statistics on all blogs in your network.

Google Analytics is a free web analysis service offered by Google

Its free access and rich functionality have made it by far the most widely used web analytics tool on the market for personal sites, small businesses and large corporations alike. Its basic features are accessible to everyone, especially through predefined reports. However, its most advanced features and potentialities require a good knowledge of the product, or even a professional expertise as a web analyst or a consultant in an agency. When Google was founded in September 1998, it was answering 10,000 search queries per day (by the end of 2006, the same number was being answered in a single second). In September 1999, one year after its launch, Google was already responding to 3.5 million search requests per day

Nine months later and by mid-2000, search volume had increased fivefold, averaging 18 million queries per day. By the time Google announced its IPO in April 2004, users around the world were submitting more than 200 million queries to Google every day.

In August 2012, Amit Singhal, Google's senior vice president and head of Google Search development, revealed that Google's search engine found more than 30 trillion unique URLs on the web, crawled 20 billion sites per day, and processed 100 billion searches each month (that's 3.3 billion searches per day and 38,000 thousand per second).

Google search growth rate

After experiencing strong growth in the first decade of the 21st century, Google's search volume growth rate began to slow in 2009 and 2010, and is currently estimated to be around 10% per year. In the startup phase, growth was phenomenal, with a 17,000% year-over-year increase in search volume between 1998 and 1999, 1000% between 1999 and 2000, and 200% between 2000 and 2001. Google search continued to grow at rates between 40% and 60% from 2001 to 2009, when it began to stabilize at a rate of 10% to 15% in recent years.

Google's share of global search

According to a 2013 comScore release, Google enjoyed a 65.2% share of global web search volume in December 2012, with 114.7 billion searches that month. Baidu has an 8.2% share (14.5 billion searches in December 2012). Yahoo holds 4.9% (8.6 billion searches in December 2012); Yandex, 2.8% (4.8 billion searches in December 2012); and Microsoft sites (mainly Bing), 2.5% (4.5 billion searches December 2012).