48 important points to consider when choosing the web agency that will provide you with SEO services.

1. Greater experience and knowledge in SEO

It is important for a business to choose an SEO agency that has highly trained and experienced SEO staff for several reasons:

1. Greater chance of success: Staff with more experience and knowledge of SEO will have more skills and resources to develop an effective SEO strategy for your business, increasing the chance of success.
2. Adaptability to change: SEO best practices are constantly evolving due to changes in search engine algorithms and industry trends. An SEO agency with highly trained and experienced staff will be able to adapt quickly to these changes and keep your SEO strategy up to date.
3. Reduce the risk of penalties: Deceptive SEO practices can result in search engine penalties, which can be detrimental to your business. An SEO agency with experienced staff and knowledge of ethical and effective SEO minimizes the risk of being penalized for bad practices.
4. Increased efficiency: A highly trained and experienced SEO team is able to work more efficiently and effectively, which translates into a more effective use of your company’s time and resources.
5. Increased customer satisfaction: An SEO agency with highly trained and experienced staff can provide better customer service by offering customized solutions and quickly addressing clients’ needs and questions.

In summary, it is important to choose an SEO agency with highly trained and experienced staff to ensure the success of your SEO strategy, adapt quickly to industry changes, minimize the risk of penalties, work more efficiently, and provide exceptional customer service.

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2. Highly qualified and experienced staff

It is very important for a client to choose an SEO agency with highly qualified and experienced staff for several reasons:

1. Up-to-date knowledge: A team of highly qualified and experienced SEO professionals has a thorough and up-to-date knowledge of the latest trends, techniques and tools in the field of digital marketing.
2. Better results: An experienced and knowledgeable SEO team can provide clients with more effective strategies to improve their website’s search engine rankings, resulting in better performance and return on investment.
3. Problem Identification: SEO experts are better able to identify technical and content issues that may be affecting a client’s website performance.
4. Adaptability: An experienced SEO team can quickly adapt to changes in search engine algorithms and adjust its strategy to maintain or improve the client’s website’s position in search results.
5. Increased efficiency: An SEO agency with an experienced and qualified team can perform tasks more efficiently and quickly, saving the client time and money.
6. Better quality: An experienced and trained SEO team can provide better quality of work, which translates into better results and greater customer satisfaction.

In summary, the experience and training of an SEO agency’s staff is one of the keys to success in digital marketing. By choosing an agency with a highly trained and experienced team, clients can rest assured that they will receive high quality services and effective results.

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3. More resources available to implement SEO strategies

It is important to choose an SEO agency that has more resources to implement SEO strategies, as this means that they will be able to do a more comprehensive and effective job in terms of search engine optimization. For example, having a team of SEO and digital marketing specialists, advanced tools and technologies for data analysis, keyword research and ranking tracking, among other resources, provides a better understanding of search engine algorithms and the company’s target market.

Additionally, having more resources can translate into a greater ability to quickly adapt to changes in search engine algorithms and market trends, which can improve the performance and effectiveness of SEO strategies in the long run. In short, an SEO agency with more resources can significantly improve the success and growth of online businesses.

At Publissoft, we have many world-class tools such as Google Analytics, Ahrefs, Google Search Console, Google Data Studio, etc. All of our IT systems and highly trained staff enable our clients to succeed in their online business.

4. Better understanding of industry and search trends

It is important for your business to work with an SEO agency that has the best understanding of the industry and search trends for several reasons:

1. Understanding the industry allows the SEO agency to understand your company’s specific needs and challenges and create a customized SEO strategy tailored to your specific goals and objectives.
2. Understanding search trends allows the SEO agency to anticipate and adapt to changes in user behavior and search engine algorithms. This allows your website to remain relevant and competitive in a constantly changing environment.
3. The SEO agency with a solid understanding of the industry and search trends can also provide recommendations on other aspects of digital marketing that could complement your SEO efforts and enhance your online presence more broadly.
4. Finally, working with an SEO agency that has the best understanding of the industry and search trends can help you gain a competitive advantage in your market. By leveraging the latest technologies, tools and strategies, your business can stand out online and increase visibility, traffic and sales.

5. Focus on quality content

It is important to work with an SEO agency that focuses on quality content, as content is an essential part of any SEO strategy. Quality content is valued by search engines and helps improve the visibility of your company’s website in search results.

In addition, quality content helps build user loyalty, improve user experience and increase the likelihood that your website visitors will convert into customers. Relevant, quality content can also increase the amount of time visitors spend on your website, reduce bounce rates and increase conversion rates.

An SEO agency that focuses on quality content will also ensure that your website content is optimized for relevant keywords and follows SEO best practices, which can further improve your website’s ranking in search results. Overall, quality content can help improve the visibility of your business online, increase traffic to your website and improve conversion rates, which can have a positive impact on the long-term success of your business

6. Use of advanced SEO tools and technologies

It is important to work with an SEO agency that makes the best use of advanced SEO tools and technologies, as these tools can help the agency collect and analyze accurate and relevant data on SEO strategy, competition and the industry in general. This allows them to conduct in-depth and detailed research and make informed decisions on which SEO strategy to follow. In addition, the use of advanced SEO tools can also help the agency automate certain repetitive tasks and identify technical issues on the website that can affect SEO performance. All of this translates into a better quality of work and a more efficient approach to search engine optimization, which can lead to positive results and increased website traffic and visibility. In short, working with an SEO agency that has access to and knows how to use advanced SEO tools and technologies greatly improves the success of your SEO strategy.

7. Detailed website performance analysis and tracking

It is important for your company to work with a SEO agency that performs detailed website performance analysis and tracking for the following reasons:

1. Identifying problems: an SEO agency that performs detailed website performance analysis and tracking can quickly identify technical and content issues that may be affecting your website’s performance on search engines.
2. Ongoing optimization: By tracking your website’s performance, the SEO agency can make ongoing adjustments and improvements to optimize your company’s online presence and ensure that it continues to produce long-term results.
3. ROI Measurement: The SEO agency can measure and track the return on investment (ROI) of the SEO strategies implemented on your website and adjust accordingly to maximize the value and benefits to your business.
4. Identify growth opportunities: Through detailed tracking of website performance, the SEO agency can identify new opportunities for your business to grow and expand online.

In summary, detailed website performance analysis and tracking is critical to maximizing the effectiveness and success of SEO strategies and ensuring the long-term success of your online business.

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8. Increased ability to research relevant keywords

It is important to work with an SEO agency that has the ability to research and analyze relevant keywords for your business, as this will help you attract quality traffic to your website. The right keywords will help you reach the right audience, attract visitors interested in your products or services and convert them into potential customers. In addition, good keyword research will help you better understand your target audience and learn about their needs and preferences, allowing you to create relevant and useful content that will attract them and encourage them to engage with your brand. In summary, working with an SEO agency that has a strong ability to research relevant keywords is essential to the success of your SEO strategy and the growth of your online business.

9. Enhanced competitive research capability

It is important for your business to work with an SEO agency that has the best ability to research the competition for several reasons:

1. Identify opportunities: By knowing your competitors and how they implement their SEO strategies, you can identify opportunities for improvement and differentiation. This will allow you to focus on areas where you have a competitive advantage and leverage it to achieve better search engine rankings.

2. Know the weaknesses: Studying the competition will also allow you to identify their weaknesses, which can help you develop strategies to outrank them in the search engine rankings. If you can determine the keywords that your competitors are neglecting, you can use this opportunity to improve your rankings.

3. Adapt your strategy: By knowing the strategies used by your competitors, you can adapt your own SEO strategy to gain a competitive advantage. This can include changes in keyword strategy, creating higher quality content or more effective technical optimization.

In short, working with an SEO agency that has the ability to study the competition will give you a competitive edge, allow you to adapt your strategy and take advantage of opportunities to improve your search results.

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10. Use of on-page and off-page optimization techniques

It is important to work with an SEO agency that knows and masters “on-page” and “off-page” optimization techniques, as these are key strategies to improve the visibility of a website in search engines. On-page optimization refers to the optimization of internal website elements such as content, structure, loading speed and the use of appropriate HTML tags, while off-page optimization includes link building and the creation of quality content on other websites that drive traffic to the target site.

An SEO agency experienced in implementing on-page and off-page optimization techniques can help improve a website’s search engine ranking, increasing visibility and the likelihood that users will find and visit the site. In addition, using these techniques can improve the quality and relevance of the website’s content, which can enhance the user experience and ultimately increase the conversion rate. Therefore, working with an agency experienced in these techniques can have a significant impact on the success and profitability of an online business.

11. Customize SEO strategies for each client

It is important to work with an SEO agency that tailors its SEO strategies to each client, as each business has its own unique needs and goals. An effective SEO strategy for one company may not be effective for another. By customizing SEO strategies, the agency can adapt to the specific needs of each client, taking into account factors such as industry, competition, target audience, available resources and business goals. This allows for better website optimization and search engine ranking, which can lead to increased traffic, better online visibility and higher conversion opportunities.

12. Use of ethical and legitimate SEO strategies

It is important for your business to work with an SEO agency that uses ethical and legitimate strategies, as this will help you avoid being penalized by search engines. If an agency uses unethical SEO techniques, such as link spam or duplicate content, your website could be penalized or even removed from search results. This could have a devastating effect on your business by reducing traffic and conversion opportunities

In addition, using ethical and legitimate long-term SEO techniques is more sustainable and beneficial for your business, as it helps you build a strong and lasting online presence in search results. These techniques focus on creating high-quality content, optimizing for relevant keywords, building natural links and improving the user experience. In short, working with an SEO agency that uses ethical and legitimate techniques allows you to protect your business in the long run and maximize the results of your SEO investment.

13. More time spent on implementing SEO strategies

It is important to work with an SEO agency that spends more time implementing SEO strategies for your business, as effective implementation of SEO techniques takes time and effort. If an SEO agency does not spend enough time on implementation, it is likely that the desired results will not be achieved. By spending more time, the agency can focus on specific details, monitor progress in detail and adjust SEO strategies accordingly. Additionally, by spending more time implementing SEO strategies, the agency can ensure that the most effective and up-to-date SEO techniques are used, which can translate into better long-term results for your business.

Time is the key when it comes to SEO, which is why at Publissoft we have created different SEO package strategies based on the amount of time that will be invested in the different SEO optimizations for our clients, and it is proven that the more time you invest the better results you get, we are the leaders in terms of time investment for our clients, and we typically invest up to 5 times more time than our competitors for the same $ investment

Talk to one of our Publissoft SEO strategists to learn more about this great competitive advantage.

14. Better knowledge of search engine algorithms

It is important to work with an SEO agency that has a thorough knowledge of search engine algorithms, as these are the basis for how search engines rank and present search results. By understanding how these algorithms work, the SEO agency can develop effective SEO strategies and adapt them to changes in search engine algorithms. If an SEO agency is not familiar with the algorithms, they may implement outdated strategies that may even be detrimental to the client’s website, which could lead to decreased traffic and online visibility. In summary, an SEO agency with a thorough knowledge of search engine algorithms can add more value to your business by developing effective SEO strategies that are tailored to the latest market trends and developments.

15. Greater expertise in creating relevant, high-quality content

It is important for your business to work with an SEO agency that has the most experience in creating relevant, high-quality content for several reasons:

1. It increases website visibility: Creating relevant, high-quality content helps improve search engine rankings, which increases website visibility.
2. Attracting quality traffic: Relevant and high-quality content attracts visitors who are looking for information related to your business, which increases the likelihood that they will become potential customers.
3. Improve user experience: Creating relevant and quality content improves the user experience on the website, which can increase user retention and decrease bounce rate.
4. Enhanced brand authority: Relevant and quality content can improve the public perception of the brand and position it as a reference in its industry.
5. Generate quality links: Relevant and quality content can attract natural and quality links to the website, which can improve the domain authority and search engine ranking.

In summary, working with an SEO agency that has experience in creating relevant and high-quality content can significantly improve your company’s online presence and generate long-term benefits.

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16. Greater ability to optimize existing content

Working with an SEO agency that has the greatest ability to optimize existing content is important for your business for several reasons:

1. It improves the visibility of existing content in search engines, which can increase traffic to your website.
2. Optimizing existing content can improve the user experience by making the content more relevant and useful to the user.
3. Optimizing existing content can also help improve search result rankings, which increases the likelihood that users will find your website before your competitors.
4. Optimizing existing content can also save time and resources by maximizing the value of existing content rather than creating new content from scratch.

In summary, working with an SEO agency that has the greatest ability to optimize existing content can improve visibility and user experience, improve search engine rankings and save time and resources.

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17. Increased ability to obtain relevant and high-quality links

It is important to work with an SEO agency that has the greatest ability to obtain relevant and high-quality links, as links are one of the most important factors that search engines consider when determining the quality and relevance of a website. Relevant and high-quality links can improve a website’s authority, increase its visibility in search results and therefore attract more organic traffic. On the other hand, poor quality or spammy links can damage a website’s reputation and decrease its ranking in search results. Therefore, an SEO agency that has the ability to obtain relevant and high-quality links can help significantly improve a website’s performance in search engines and ultimately increase the website’s visibility and traffic

18. A better understanding of user intent

It is important to work with an SEO agency that has the best understanding of user intent, as this will allow you to focus SEO strategies on providing effective responses to user searches and needs. By understanding user intent, the SEO agency can optimize content and keywords to ensure that your company’s website appears in the right search results. If an SEO agency does not have a good understanding of the user’s intent, it can lead to implementing ineffective SEO strategies that do not yield the desired results and, therefore, wasting valuable time and resources. In addition, understanding user intent also allows SEO strategies to be tailored to improve the user experience and increase the likelihood of converting visitors into leads and sales.

19. Increased ability to optimize websites for mobile devices

It is important to work with an SEO agency that has the best ability to optimize websites for mobile devices, as mobile search traffic has surpassed desktop search traffic worldwide, which means that more and more people are searching on their mobile devices. In addition, Google has started using the mobile-first index, which means that the mobile version of a website is the primary source of information for its ranking in search results. Therefore, an SEO agency that can optimize a website for mobile devices can help improve its ranking in mobile search results and attract more mobile users to your website. In addition, a website optimized for mobile devices offers a better user experience, which can help build visitor loyalty and increase conversions.

20. Increased ability to optimize for local search

It is important to work with an SEO agency that has the best local search optimization capability, as this will increase the visibility and traffic of local businesses in relevant search results for geographically nearby users. Local search optimization includes techniques such as creating and optimizing local directory profiles, including relevant local keywords in website content, and optimizing business contact information so that it is easily identifiable and accessible to local users. Local search optimization is especially important for small businesses that operate in limited geographic areas and are looking to attract local customers to their website or physical business.

It is very important for an SEO agency to fully understand the concept of local SEO, as the modern consumer is often looking for products and services in their immediate geographic area. According to studies, more than 80% of consumers search for local businesses online, and more than 70% of those searches result in a visit to the physical store of the business in question.

Local SEO focuses on optimizing a website for specific geographic searches, which can help local businesses stand out in search results and reach potential customers in their area. For example, if a user searches for “plumbing in Madrid,” local SEO helps plumbing businesses in Madrid appear in relevant search results.

If an SEO agency does not understand the concept of local SEO, they may not be able to help a business optimize their website for local searches and attract potential customers to their area. That’s why it’s important to work with an SEO agency that has experience and expertise in local SEO, to ensure that the business has a strong and effective online presence in their immediate geographic area.

21. Increased ability to optimize for voice search

It is important to work with an SEO agency that can optimize for voice search because more and more people are using voice assistants to search online, especially on mobile devices. SEO strategies must therefore adapt to these trends and be optimized for voice searches, keeping in mind that queries are different from traditional searches and must be handled differently in terms of keywords and content. In addition, optimizing for voice search can also improve the user experience and increase conversion rates, as voice search results are often more related to the context of the search and can provide more accurate and detailed information to meet the user’s needs.

Some examples of voice assistants used to perform online searches:

1. Amazon Alexa: This is a virtual assistant developed by Amazon that allows users to interact with their devices through voice commands.
2. Google Assistant: Google’s virtual assistant available on cell phones, tablets and smart speakers.
3. Siri: Apple’s virtual assistant used on iOS devices, such as the iPhone and iPad.
4. Cortana: Microsoft’s virtual assistant available on Windows 10 devices, such as computers and cell phones.
5. Bixby: This is Samsung’s virtual assistant used in some of its cell phones and smart TVs.
6. Hound: It is a virtual assistant that uses voice recognition technology to answer complex questions and perform online searches.
7. Mycroft: This is an open source virtual assistant that can be used in a number of devices, including computers, cell phones and smart speakers.

22. Increased ability to optimize semantic search

It is important to work with an SEO agency that can optimize semantic search, as it focuses on the meaning of keywords and phrases rather than the exact keywords. Semantic search is a technique used by search engines to understand the context and search intent of users. By optimizing semantic search, an SEO agency can ensure that your website content is optimized to answer specific questions from users and satisfy their search intent. This can result in increased traffic, a better user experience and a higher likelihood of conversion. Therefore, an SEO agency that has the best semantic search optimization capability can help your business rank higher in search results and increase the visibility and relevance of your website.

23. Increased ability to improve your website’s download speed

It is important to work with an SEO agency that has the greatest ability to improve your website’s download speed for several reasons. First of all, search engines like Google consider upload speed as an important factor in ranking websites in search results. A faster website is more likely to rank higher in search results. In addition, faster loading speed also improves user experience, which can increase the time visitors spend on your website and reduce bounce rate. This in turn can increase conversions and sales.

In addition, web users generally expect websites to load quickly, and if a site takes too long to load, they are more likely to abandon the site and seek a faster alternative. Therefore, working with an SEO agency that can improve your website’s loading speed can help you retain visitors and increase user satisfaction, which can have a positive impact on your brand perception and customer loyalty.

According to a report by Hootsuite and We Are Social, by 2021, people will spend an average of 6 hours and 54 minutes on the internet every day worldwide. It’s important to keep in mind that this number may vary by region and age of the population, but it does mean that people visit multiple websites per day and you need to make your website visit experience the most effective and enjoyable of all the sites a person will visit in their day, not the other way around.

24. Increased ability to optimize the structure of the website

It is important to work with an SEO agency that is better able to optimize the structure of the website, as this is the basis of the SEO strategy. A solid and well-organized structure can make the website easier for search engines to crawl and understand, which can significantly improve its performance in search results.

In addition, a well-optimized website structure can improve the user experience, which can increase the time spent on the website and decrease the bounce rate. It can also help guide the user through the website, making it easier to navigate and improving usability.

Optimizing the website structure can also improve the loading speed of the website, which is an important factor for the user experience and for ranking in search results. A well-optimized website structure can also make it easier to maintain and update the site in the future, saving time and resources in the long run.

25. Increased ability to optimize website architecture

It is important to work with an SEO agency that can optimize the architecture of a website, as good architecture helps search engines better understand the structure of the site and the content within it. By improving the architecture of the site, navigation and internal link structure can be optimized, making it easier for search engines and users to find and discover content. In addition, a well-designed architecture also helps to improve the user experience, leading to increased user retention and improved conversions. In short, a well-optimized website architecture is essential for improving search engine visibility and user experience on the site.

What is the difference between website structure and architecture?

In terms of web design and SEO, structure refers to the way content and pages are organized within the website. It’s about how content is grouped and how it relates to others. For example, if a website has a hierarchical structure with a home page divided into sections and subsections, this is the structure of the website.

On the other hand, the website architecture refers to the way the website is built and organized from a technical point of view. It includes the choice of the platform or CMS used to build the website, the choice of plugins or modules used, the optimization of the code and the server configuration. The architecture of a website has an impact on the loading speed, security and scalability of the site.

In short, structure refers to the organization of content and pages, while architecture refers to the construction and technical organization of the website. Both of these elements are important for SEO, as they affect the usability, accessibility, navigation and indexing of the website.

26. Increased ability to optimize website navigation

It is important to work with an SEO agency that has the greatest ability to optimize website navigation, as navigation is a fundamental part of the user’s experience on the website and can directly affect bounce rate and website retention. If the website navigation is not well structured and user friendly, users can get frustrated and leave the site quickly, which negatively affects search engine rankings and lead generation and sales for the company. An SEO agency with the ability to optimize website navigation can ensure that the structure and design of the website is intuitive and easy for users to use, which can improve the user experience and increase the likelihood that users will convert to leads and customers.

27. Greater ability to optimize user experience

It is important to work with an SEO agency that has the greatest ability to optimize user experience or UX because user experience is a key factor in search engine optimization (SEO). If a website has a poor user experience, visitors will quickly abandon the site, which can negatively affect its position in search results. A good SEO agency can help improve the user experience by optimizing the website’s loading speed, simplifying navigation, improving the readability and usability of content, and ensuring that the site is compatible with mobile devices. All of these elements not only help to improve the site’s position in search results, but also increase user satisfaction and the likelihood of conversion. In addition, search engines, such as Google, are increasingly using user experience as an important factor in their ranking algorithm. Therefore, working with an SEO agency that focuses on user experience optimization can significantly improve your online visibility and website profitability.

28. Increased ability to optimize for conversion

It is important to work with an SEO agency that has the greatest ability to optimize for conversion because the ultimate goal of any SEO strategy is to generate more traffic and ultimately convert that traffic into leads and sales. What’s the point of having too much traffic with too few conversions?

Conversion optimization is about identifying and removing all obstacles that may prevent website visitors from converting into customers. This includes improving the website’s usability, navigation and structure, as well as the clarity of the information provided. An SEO agency that can optimize conversion can help improve the user experience and increase the chances that site visitors will become loyal and valuable customers.

29. Increased Multivariate Testing Capabilities

It is important to work with an SEO agency that has the greatest capacity for multivariate testing, as this allows you to experiment with different variations on several elements of a web page at once. This allows us to more accurately identify which combinations of elements (such as layout, colors, text, buttons, etc.) have the most impact on a website’s conversion rate.

Multivariate testing provides more accurate and useful results for improving user experience and increasing conversions on a website, compared to A/B testing that only evaluates two versions of the same page. In addition, these tests save time and resources by evaluating multiple elements at once instead of testing each one separately. Additionally, multivariate testing allows you to make decisions based on data rather than assumptions, which can help you avoid costly mistakes and improve your overall marketing strategy.

In short, working with an SEO agency that has the best multivariate testing capabilities can help you optimize your website’s performance more effectively and efficiently.

30. Enhanced data analysis capabilities

It is important to work with an SEO agency that has the greatest data analysis capabilities, as this allows you to make informed decisions based on the results obtained. SEO involves continuous adjustments to the strategy to achieve better results, which is only possible if accurate data is available and can be properly analyzed. An SEO agency with data analysis capabilities can monitor website performance, analyze traffic, identify search patterns and user behavior, and take steps to improve user experience and website performance. This can lead to better results in terms of search engine rankings, traffic and conversions, which in turn can drive business growth and success.

31. Increased ability to create custom reports

Working with an SEO agency that has the greatest ability to create custom reports is important for your business because it allows you to get detailed, customized reports on the performance of your SEO strategies. Custom reports can include specific information relevant to your business, such as conversion metrics, keyword performance metrics, competitive analysis, and relevant search trends. Custom reports can also be tailored to your specific needs and requirements, giving you a more complete and detailed understanding of the success of your SEO campaigns. These custom reports also allow you to make informed, data-driven decisions to improve your SEO strategy and achieve better results for your business.

32. Increased ability to communicate results to clients

It is important to work with an SEO agency that has the ability to clearly communicate results to clients in order to maintain a healthy and trusting relationship with them. The agency must be able to provide regular reports showing the evolution of the implemented SEO strategies and their impact on the website performance. It must also be able to explain any changes in strategy or adjustments to the action plan. Clear and effective communication helps clients understand the value of the agency’s work and make informed decisions about their overall digital marketing strategy. In addition, good communication helps avoid misunderstandings and ensures that client expectations are met.

33. Increased ability to adapt to changes in search engine algorithms

It is important to work with an SEO agency that has the ability to adapt to changes in search engine algorithms, as these changes can significantly affect a website’s ranking and visibility in search results. Search engine algorithms are updated regularly and ranking criteria can change, which means that SEO strategies must adapt accordingly to maintain success in search rankings. An SEO agency that has the ability to closely monitor these changes and adjust SEO strategies can help ensure that a client’s website maintains its visibility and stays in the search engine rankings.

Here are some of the significant changes that have taken place in Google’s algorithm in recent years:

• In 2011, Google launched the “Panda” update which focused on penalizing websites with duplicate or low-quality content.
• In 2012, Google launched the “Penguin” update which focused on penalizing websites that used link manipulation tactics to improve their search rankings.
• In 2013, Google launched the “Hummingbird” update which focused on better understanding complex search queries and natural language.
• In 2015, Google launched the “Mobilegeddon” update that focused on penalizing websites that were not optimized for mobile devices.
• In 2018, Google launched the “Medic” update which focused on improving the quality of health and wellness related search results.
• In 2019, Google launched the “BERT” update which focused on improving the understanding of natural language in search engines.
• In 2020, Google launched the “May” update which focused on improving user experience by prioritizing website loading speed and mobile friendliness.

These are just a few examples of the many significant changes Google has made to its algorithm over the past decade. For Publissoft, it’s important to stay on top of these changes in order to adapt to them and ensure that our clients get the best performance in the search results.

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34. Increased ability to adapt to changes in the industry

At Publissoft, we know that the only constant on the Internet is change.

Therefore, it is important for your business to work with an SEO agency that has the greatest ability to adapt to changes in the industry, as technology and online trends are constantly evolving. What worked in the past may not work today and what is effective today may not be effective in the near future. Therefore, it is essential to use an SEO agency that is aware of and adapts to industry changes to ensure that your website is always up to date and compliant with SEO best practices.

For example, search trends and user behavior patterns can change over time, and an SEO agency that is not aware of these changes may not use the most effective keywords and content strategies to drive traffic to your website. In addition, changes to search engine algorithms can affect how content is indexed and ranked, which can have a significant impact on your website’s ranking in search results.

In summary, working with an SEO agency that is adaptable to industry changes ensures that your website is always up-to-date and optimized for the latest SEO standards, which can help improve search result rankings and increase traffic and conversions to your website.

35. An increased capacity for innovation in the field of SEO

Working with an SEO agency that has the ability to innovate in the field of SEO is important for your business for several reasons:

1. Keeping up with industry trends: The SEO industry is constantly evolving and it is important that your SEO agency has the ability to innovate and adapt to changes so that it can keep up with the latest trends and best practices.
2. Develop unique and customized strategies: Innovation in SEO allows agencies to create customized and unique strategies for each client, which can help differentiate your business from the competition.
3. Maximize performance and results: Traditional SEO techniques and strategies may not be effective for all businesses. An innovative SEO agency can find new ways to maximize performance and results for your business.
4. Uncover new opportunities: SEO innovation can help uncover new opportunities for your business that were not previously considered. An innovative SEO agency can find new ways to optimize your website and its content to drive more traffic and conversions

In short, working with an innovative SEO agency can help your business keep up with industry trends, develop customized and unique strategies, maximize performance and results, and discover new opportunities for long-term growth and success.

36. Increased ability to provide customized solutions

Working with an SEO agency that offers customized solutions is important because every business has unique needs. By tailoring SEO strategies to a company’s specific needs, an agency can achieve better results and offer more effective solutions. In addition, a customized solution can help a business stand out from the competition and reach its target audience more effectively. It can also improve the company’s reputation and generate greater customer satisfaction, which can translate into increased revenue and long-term success. In short, it is important to work with an SEO agency that offers customized solutions, as this can make the difference between an average SEO strategy and an effective and successful strategy that generates long-term results.

At Publissoft, we believe that every business is a unique and living entity that is constantly evolving. That’s why we tailor our strategies to your business to maximize its potential at every stage of its existence. Our goal is to help you achieve your business vision in the short, medium and long term.

37. Greater ability to work with limited budgets

Working with an SEO agency that has the greatest ability to work with limited budgets is important because many businesses don’t have large digital marketing budgets and need to get the best possible return on investment with what they have available. An SEO agency that is accustomed to working with limited budgets can create SEO strategies that are effective and efficient, maximizing the impact of the client’s investment. These strategies can include tactics such as focusing on niche keywords, optimizing existing content rather than creating new content, and prioritizing on-page optimization over expensive link building. By working with an SEO agency that understands how to get results with limited budgets, clients can get a better return and avoid unnecessary expenses.

At Publissoft, our goal is to support every entrepreneur with a project that is useful to society, which is why our SEO packages are accessible to virtually 100% of small and medium-sized businesses.

38. Increased ability to work with multiple platforms and CMS

It is important for your business to work with an SEO agency that has the ability to work with multiple platforms and CMS because every website is different and may have different SEO needs and requirements. Some websites can be built on popular platforms like WordPress, while others can be developed on a custom CMS. If an SEO agency can work with a variety of platforms and CMSs, they can tailor and optimize the website for your specific SEO needs. Also, if your business runs on multiple platforms and CMS, it is important to have an agency that can manage them all effectively.

Publissoft is an SEO agency that excels in its ability to work with any platform and any CMS. Whether a website is built on WordPress, Magento, Shopify, Drupal or any other popular CMS, Publissoft has the ability and expertise to optimize the website for search engines.

When it comes to WordPress, Publissoft is proficient in on-page and off-page optimization, which means it can improve loading speed, site structure and content quality for better search engine rankings. In addition, if a website is built on Magento, Publissoft can work on optimizing the site architecture and loading speed to improve the user experience and increase the conversion rate.

If it’s Shopify, Publissoft can work on optimizing the homepage, product descriptions, and categories, among others. They can also work with Drupal to improve site structure and search engine optimization of content. In short, Publissoft has the ability to work with any CMS, and their expertise in search engine optimization makes them a reliable and solid choice for any business looking to improve their online SEO.

According to the March 2023 W3Techs report, the five most popular CMSs in the world are:

1. WordPress 41,7 %
2. Shopify 4,1 %
3. Joomla 2,9 %
4. Drupal 2,8 %
5. Squarespace 2,3 %

It is important to note that these percentages may vary depending on the type of website and the geographical region, but we can clearly see that at the CMS level, WordPress is behind the largest number of websites in the world.

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39. Increased ability to work with multiple languages

It is important for your business to work with an SEO agency that is capable of working in multiple languages, as this allows you to reach a wider and more diverse audience. If your company operates in multiple countries or markets with different languages, you will need an SEO strategy that takes into account language and cultural differences. An SEO agency that has the ability to work with multiple languages can help you optimize your website for different languages and regions, which can improve your visibility and drive more traffic to your site. In addition, an SEO agency that has experience working with multiple languages can also help you avoid problems such as duplicate content and search engine penalties.

At Publissoft, there are no boundaries of borders, cultures and languages. If you have a product or service that is useful to society, we will accompany you wherever you want to grow.

40. Increased ability to work with large, complex websites

Working with a large, complex website can present unique challenges in terms of search engine optimization. It is important to work with an SEO agency that has the ability to handle large, complex websites, as they may require a more strategic and detailed approach.

For example, large websites may have a large amount of content, which means that a detailed keyword strategy will be needed to ensure that all content is optimized. In addition, complex websites may have complicated internal linking structures, which requires a thorough understanding of the site’s architecture and how the different pages are linked.

Working with an SEO agency that has the experience and ability to handle large, complex websites means that they can provide a detailed strategic plan for optimizing the site as a whole. They can also identify areas of improvement and optimization opportunities that may have been overlooked. Ultimately, this can lead to better visibility in search results and increased organic traffic and conversions.

41. Increased ability to work with small and simple websites

It is important to work with an SEO agency that has the greatest ability to work with small and simple websites, as these businesses often have limited budgets and need cost-effective solutions. An agency that has experience working with small and simple websites can help optimize the site effectively without compromising the quality or integrity of the site. In addition, an agency that has the ability to work with small and simple websites can provide customized SEO strategies that are tailored to the specific needs of the business. This can help improve the website’s visibility in search engines and attract more traffic and leads, which in turn can increase the company’s sales and revenue.

At Publissoft, we believe that for every website, no matter how big or small, we dedicate all the strategy necessary for the client to achieve success with their business.

42. Increased ability to work with multiple niches and sectors

It is important to work with an SEO agency that has the greatest ability to work with multiple niches and sectors, as each sector and niche has different needs and unique characteristics. An agency that has experience in multiple niches and sectors has a better understanding of industry-specific trends and challenges and can tailor your SEO strategy for better results.

In addition, an SEO agency with expertise in multiple niches and industries can also provide a broader perspective and new ideas for marketing your business, as they can see what works in other industries and apply it to your sector.

At Publissoft, we have extensive experience and the ability to work in multiple niches and sectors of the economy, whether in the service or product industry. We have worked with clients in sectors as diverse as healthcare, technology, fashion, tourism, food, among others.

Our team of SEO experts is highly skilled at tailoring optimization strategies to the specific needs of each sector and market niche, taking into account the particularities of each industry. We know that each niche has its own trends, search behaviors and competition, which is why we create customized strategies for each case.

We focus on conducting thorough and detailed market and competitive research to identify the most relevant keywords and optimization opportunities. In addition, we use advanced analytics and performance tracking tools to ensure that each strategy is working properly and to achieve the best possible results.

Working in multiple niches and industries has given us a broad and diverse view of the market, which has allowed us to develop an innovative and creative mindset to tackle the challenges of SEO. With Publissoft, you can rest assured that you are working with SEO experts who understand the specifics of your industry and can help you achieve the online success your business needs.

43. Increased ability to work with multiple marketing objectives

Working with an SEO agency that has the greatest ability to work with multiple marketing goals is crucial for a business, as every business has different marketing goals. Some may focus on lead generation, while others may focus on increasing sales or website traffic.

An SEO agency with the experience and ability to work with multiple marketing goals is able to tailor their SEO strategies and techniques to meet the specific needs and goals of each business. For example, if a company’s goal is to increase sales, the SEO agency can focus on optimizing the online shopping experience and improving the conversion rate on the website.

In the case of a business that is focused on lead generation, the SEO agency can work on improving optimization for relevant keywords and creating content that attracts potential customers.

In short, working with an SEO agency that has the greatest ability to work with multiple marketing objectives ensures that SEO strategies are tailored to the specific needs and goals of each business, which in turn increases the likelihood of achieving success in the marketplace.

At Publissoft, we understand that each business has its own marketing objectives and we are committed to working closely with our clients to understand their specific needs and goals. As a leading SEO agency, we have a team of highly skilled and experienced digital marketing professionals who are prepared to work with multiple marketing objectives.

We have worked with clients from a variety of industries including financial services, healthcare, technology, real estate and more. Our team of SEO and digital marketing specialists are highly skilled at adapting to different marketing objectives, whether it’s increasing sales, increasing brand visibility, increasing social media engagement, improving online reputation or generating more leads.

At Publissoft, we work with our clients to develop customized SEO and digital marketing strategies that are aligned with their business goals. Whether you’re looking to increase traffic to your website, improve conversion rates or grow your online presence, our team has the experience and capabilities to help you achieve these goals and more.

44. Increased ability to work with multiple advertising platforms

It is important to work with an SEO agency that has the greatest ability to work with multiple advertising platforms, as this will allow for greater exposure and reach for your business. Advertising platforms, such as Google Ads, Facebook Ads, LinkedIn Ads and many others, have different audiences and targeting options. Therefore, it is important to have experience in setting up and managing ad campaigns on different platforms to maximize their effectiveness and get the best possible return on investment.

Additionally, working with an SEO agency that has the greatest ability to work with multiple ad platforms means that they can adapt to your specific goals and budgets. For example, some platforms may be better suited to lead generation, while others may be more effective at increasing direct sales. An SEO agency with expertise in multiple advertising platforms can help you identify which platforms are right for your specific goals and optimize your advertising budget accordingly.

At Publissoft, we have experience working with multiple advertising platforms and make sure we stay on top of the latest trends and changes on each platform. This allows us to offer customized solutions to each client and maximize their online impact.

45. Increased ability to work with multiple types of content

Working with an SEO agency that has the enhanced ability to work with multiple types of content is essential for any business looking to improve their online presence. Content is at the heart of SEO, and you need to have a solid, diverse strategy that allows you to reach different types of audiences through different content formats.

An SEO agency experienced in working with multiple types of content can help your business create content that is relevant, engaging, and useful to your audience, whether it’s through blog posts, infographics, videos, podcasts, buying guides, case studies, among others. Additionally, an SEO agency with expertise in multiple content formats can help you optimize your content for different platforms and distribution channels, such as social media, email, paid advertising, among others.

In addition, an SEO agency that specializes in different types of content can help you create a long-term content strategy that allows your business to build a brand and retain consumers through relevant, quality content. In short, working with an SEO agency that has the greatest ability to work with multiple types of content is the key to a successful SEO strategy and an effective online presence that appeals to your audience.

46. Increased ability to work with multiple audience types

Working with an SEO agency that has the best ability to work with multiple types of audiences is essential for your business to reach and connect with your target audience on different digital marketing channels. Each audience has its own needs and preferences, so it’s important that your SEO agency has the ability to adapt to each of them.

The agency should be able to understand your audience’s behavior and how they interact with your website and content. This will allow them to create customized SEO strategies for each audience, which will result in increased traffic and conversions.

In addition, working with an SEO agency that has experience handling different types of audiences also means that they have an in-depth knowledge of best practices and current market trends. This allows them to adjust their SEO approach and strategy to adapt to changes in consumer demand and behavior.

In short, working with an SEO agency that has the greatest ability to work with multiple audience types can help you achieve your digital marketing goals and reach your target audience effectively.

47. High quality servers are essential

Working with an SEO agency that has excellent modern servers and experts in maintenance and security is important for several reasons. First, a high-quality, well-maintained server ensures greater website availability, which means customers can access it at any time without interruption. Secondly, a secure server helps to protect sensitive company and customer data, thus avoiding potential security breaches.

In addition, having experts in server security and maintenance also means that preventative measures can be implemented to avoid potential hacker attacks and other types of cyber threats. This is especially important for businesses that conduct online transactions or store sensitive customer information.

In short, working with an SEO agency that has excellent modern servers and maintenance and security experts can help ensure website availability, protect company and customer data, and prevent potential cyber threats.

48. Increased capacity to provide SEO services for e-commerce

It is important to work with an SEO agency that has the greatest ability to provide ecommerce SEO services, as the success of an online store depends largely on its visibility in search engines. Users use search engines to find products and services that meet their needs, and if your online store does not appear in the top search results, it is unlikely that you will generate sales. An SEO agency with e-commerce experience can help you optimize your website for relevant keywords, improve your site’s structure and architecture, optimize user experience and conversion, and obtain quality links to improve your domain authority and search engine visibility.

In addition, an experienced ecommerce SEO agency can also help you improve your product listings on ecommerce platforms such as Amazon or eBay, and integrate your website with marketing and analytics tools so you can track the performance of your SEO and advertising campaigns. In short, working with an SEO agency that has experience in the e-commerce field can be critical to the success of your online business. At Publissoft, we have a team of ecommerce SEO experts who can help you improve the visibility of your online store and increase your sales.