As a webmaster and content creator, you want the keywords on your page to be relevant to what people are searching for so they have the ability to find your content among the many search engine results. Today, keyword research is still important, but it is different from what was practiced in the past, before Google RankBrain

You can try to do this yourself, especially with Google's tools. To create your list of keywords, you have a tool that allows you to easily build a list of the main keywords and assign them to the different pages of your site. The optimization of a site requires to draw up a list of keywords or strategic phrases for which you want to position yourself in search engines (Google, Yahoo, Bing). The best way to find the keyword you need, as proven by thousands of successful websites, is to use Google's search options as a basis for creating content for your website.

Keyword rich content allows your web pages to appear in the top results of Google or Bing. Google Analytics is not the only option to find the page on which you can optimize the keywords associated with SEO. As we have already said, using Google keywords can also improve the position of a site in SERPs (search results pages).

When using keywords for SEO, the main starting point is keyword research to find the right terms to include on a web page first. The relevance of a site to a keyword or keyword combination increases if it is the exact keyword or if the combination is used often on the web page. To view historical data, such as the average and number of searches per month, click on the button in the menu on the left page, then click on historical data at the top of the page.