Here is an image illustrating the reputation by backlinks (inbound links).
Learn how reputation works
Word-of-mouth references have several levels and are very important in the life of a person.
Your website works the same way. It needs a good reputation with Google, which is an artificial intelligence. The more varied and good quality referrals from other websites, the better your website's reputation will be with Google's algorithm, which will reward your website with excellent positions for the main keywords of your business.
Publissoft takes care of your website's SEO every day to make it the most relevant result!