Search Engine Optimization (SEO) is the process of getting a website's pages listed in the natural results of search engines, primarily Google. It includes a technical audit, keyword targeting, content writing, link acquisition, online reputation, performance and expert tools to ensure that your website reaches the best position in Google's results pages. An SEO consultant develops a rigorous SEO strategy for maintaining your website so that it appears on the first page of search engine results, for example by creating new pages or enriching your web content to attract visitors. The term netlinking, which refers to the creation of external links leading to a website, can increase traffic and awareness of your site. In addition, search engines take into account the quantity and quality of links leading to a website to determine its level of importance (with its index called PageRank).

The term SEO, refers to all the techniques used to improve the visibility of a website by positioning (ranking) the page of the site in search results using certain keywords. Search Engine Optimization, or SEO, allows you to generate quality traffic on your website and aims to position web pages in the first natural search results. An SEO expert optimizes your site by researching keywords, evaluating their interest using Google Search Console (e.g. Webmaster Tool) and conducting a general technical audit of your website; content optimization is done through certain methods, such as indexing, backlinking techniques, semantic enrichment and change, people names, internal linking or TF-IDF (term frequency-inverse document frequency) statistical measurement. SEO includes all the methods and techniques that aim to increase the position of a page of your website in the first natural results of search engines (especially Google, but also Bing, Yahoo and others). SEO experts create their own sites, following the rules of Google and other search engines; they optimize the client's position, remove duplicate content, work on text, titles and URLs to better answer client questions, and create marketing content to get links to build brand awareness. SEO strategy is considered an art of placing web pages in the top results of search engines to increase the company's visibility on the Internet.

SEO includes all the methods and techniques that aim to increase the position of a page of your website in the first natural results of search engines (especially Google, but also Bing, Yahoo and others). SEO experts create their own sites, following the rules of Google and other search engines; they optimize the client's position, remove duplicate content, work on text, titles and URLs to better answer client questions, and create marketing content to get links to build brand awareness. SEO strategy is considered an art of placing web pages in the top results of search engines to increase the company's visibility on the Internet.