An SEO agency specializes in web optimization or SEO (search engine optimization), which you have probably heard of if you know anything about the world of websites, web design and advertising agencies.
SEO is a set of techniques used to position a web page naturally in Google, by selecting keywords. The SEO agency is responsible for applying these tactics.
The usefulness of an SEO agency
SEO is a long-term work, in which you want to position a company, a product or a service, so that you become the reference in your field.
The objective is not only to position yourself in Google, but also to increase the volume of people who visit your website. The SEO agency conducts a complex study with many variables and factors.
Many professionals have to be involved, and that is why the SEO agency divides its work into practical and functional functions, i.e. the work is done in a methodical way.
Expertise of the SEO agency
To give you an idea of how complex an SEO agency is, keep reading.
An SEO agency studies and evaluates the most important search engines, including Google, which has the largest number of searches performed.
Search engines are constantly changing, so it’s important to keep up with all the developments in the digital world. We are a cutting-edge digital marketing agency, focused on new technologies and client needs.
The SEOagency conducts research on the most relevant keywords for your business. This research is done by an SEO analyst. The demand for keywords per month, the difficulty of these words and their relevance are analyzed.
Once the keywords are selected, they are shown to the client to corroborate the type of strategy to apply.
The SEO agency optimizes the meta tags of each section of the site. The title and description must be unique and relevant to that section. Always include the selected keywords within the maximum number of characters. The meta tags must be attractive to the user and capture their attention so that they click on the result displayed by Google.
Creation of links
The SEO agency creates two types of links: internal and external. The internal link connects all sections of a web page together and allows users to navigate a website smoothly and without obstacles.