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The purpose of an SEO agency is to position a website among the top search results.

In order to improve a website's position in the SERPs (search engine results pages), an SEO company designs and implements strategies that include various methods, techniques and actions.

This includes creating unique and valuable content for users, analyzing the competition, researching keywords, setting goals, optimizing the website, analyzing the authority and popularity of a page on the Internet, and understanding how to convey a company's message in order to convince potential customers to buy a company's products or services.

In addition, it uses different tools that allow it to reach the target audience through marketing strategies.

What are the functions of a SEO agency?

The practice of search engine optimization requires extensive technical knowledge. Positioning a page or a website among the first results requires a daily and constant effort. It can even take several years to be among the first results of the SERP.

Nowadays, some keywords are very difficult to position because of the strong competition surrounding them. To give you an idea, it has been said that Google, for example, uses more than 200 factors to rank and position websites in the search results.

Therefore, a web SEO agency is aware of the updates in the search engine algorithms in order to adapt to the new factors of website positioning and to develop the SEO functions effectively. If you are having trouble understanding what an agence de SEO does, here are some of the most important functions.

Keyword research


Keywords are expressions composed of one or more words that Internet users enter into search boxes to find information that interests them or that is related to a product or service.

Secondly, keyword research consists of locating, through specific tools, profitable or high-volume keywords and designing a strategy based on this study to create pages, blog posts and websites related to the products or services offered by a company or person, to attract traffic or generate sales.

In this sense, keyword research is the foundation of any SEO campaign Without effective keyword research, it is impossible to develop a successful SEO strategy.

This is why choosing an experienced SEO agency with proven results is essential to achieving any brand's goals.

Professionals who are dedicated to SEO know that the more time they invest in this work, the greater the chances that a website will naturally rise to the top of the search engine rankings.

Content creation

Que fait une agence de référencement web?

After an SEO agency has conducted keyword research, the next and most important step is to generate unique and quality content for a website. Optimizing all technical aspects is a necessity, but creating quality content is a must. With original and valuable content for users, everyone is assured of a very high probability of getting a good position.

La Creating content for a website based on the most relevant keywords for a business is the most effective option to attract traffic and generate sales.

However, writing text for search engines requires special experience and knowledge, as writing for newspapers or magazines is not the same as writing for the Internet. There are a number of requirements that must be met when writing SEO articles.

That's why an SEO agency always has a group of professional writers who write with users and search engines in mind. Let's remember that the best SEO content is the one that clearly and satisfactorily answers users' questions, so it's important to entrust content creation and optimization to an SEO company, which specializes in this field.

It is no secret that the Internet is full of information, but not all content is important. Therefore, to successfully manage content in a professional environment, it is essential to show only the best content, that is, the most relevant content possible.

An informed, happy and satisfied audience, loyal to your brand, is not a utopia. It takes time, effort and other ingredients, like content marketing. Therefore, underestimating the work of professionals working in a SEO agency is a big mistake.

In order to rise in the search engines and be able to appear among the top results, a web SEO agency puts more emphasis on creating quality content that meets the search intent of the users.

Internal optimization (internal SEO)

Internal optimization is the practice of optimizing a set of internal elements of a website that influence the natural ranking in the SERP.

Although anyone who manages a page can optimize certain internal elements, it is best to hire a qualified SEO agency, as it is a mandatory process that must be taken care of if you want a page to appear among the top search results.

So, the best thing to do is to trust an expert to have a total guarantee that your site will get the required optimization, the reason being that there are many ways to improve the internal SEO of a page, which requires time and constant effort.

By hiring the services of a web SEO agency, you will save time and ensure that more users or potential customers will find your website in the search engines. Here are some of the actions that an agency implements in internal SEO:

  • Adaptive web design
  • Website structure
  • Functionality
  • HTML and CSS code
  • Title and header tags
  • Title and header tags
  • Internal links
  • Keyword density
  • XML sitemaps
  • Alternative image tags
  • 1URL address
  • Adresse URL

The goals of this type of optimization are to expose the authority of a domain to search engines, in order to generate trust and improve indexability, because if a page is not in the search indexes, it is impossible for it to appear in search results. It is also necessary to inform about the content, so that when a user searches for information related to the content of a website, Google takes it into account in the search results.

In short, the overall goal of internal SEO is to make Google's job easier, so that it can index a page or website quickly and rank it effectively.

External optimization (external SEO)

External SEO refers to all the optimization work done outside of a website to improve its position in the search results pages.

The main objective of this type of optimization is to create external links (natural and artificial) associated with a web page to improve its ranking in the search engine results page.

In other words, what a SEO agency is looking for with external optimization is that relevant and authoritative websites are linked to a client's site and that this page is discussed in social media, forums, blogs or other external pages However, there are other external optimization actions that agencies usually implement to help with a client's website positioning, such as digital marketing operations to get organic positioning for relevant keywords on a website. In addition, there are other techniques, although not all agencies agree with some of them. Here are the most common ones:

  • Creating backlinks
  • Use of content aggregators
  • Creating communities in social media
  • Managing opinions and comments in forums and blogs
  • Publishing articles on third-party websites (guest blogging)
  • Publishing articles on specialized pages (article marketing)
  • Publishing links in reputable directories
  • Reciprocal link building
  • Buying links

As you can see, external SEO with all the optimization and content creation tasks it entails, is a time and effort consuming activity. Therefore, it is more convenient to delegate all this work to a team of professionals who guarantee the achievement of objectives, such as being among the first search results and increasing sales and web traffic.

In order for a website to be visible to potential customers, it is very important to perform an effective SEO optimization, which is carried out through a series of actions inside and outside a website (internal and external).

Social media marketing

These days, optimizing websites is not enough to achieve all of a brand's goals on the Internet. If an organization wants to have visibility in search engines and social media, it needs a good digital marketing strategy to boost it. Of course, everyone already knows this and it is one of the most requested services these days.

These days, optimizing websites is not enough to achieve all of a brand's goals on the Internet. If an organization wants to have visibility in search engines and social media, it needs a good digital marketing strategy to boost it. Of course, everyone already knows this and it is one of the most requested services these days.

Usually, a digital agency's social media team or SEO manages a company's social profiles and creates customized social media marketing strategies to achieve certain goals, such as increasing customers and sales, building community loyalty or improving a brand's image and digital reputation, depending on the needs of each company. It also creates quality content for the company's various social profiles, implements advertising campaigns and interacts with customers and business partners. If you want your business to be successful on social media, one of your tasks is to contact a digital or SEO agency so that together they can detect your company's most urgent needs and carry out concrete marketing actions that will help increase your company's audience and convert interested people into potential customers in a meaningful way.

Don't forget that a planned SEO campaign to optimize your company's website should always be coupled with the optimization of the associated social media.

Looking for an SEO agency?

As you have seen, an SEO agency is a company dedicated to making its clients' brands, products and websites visible through .the practice of SEO.

If you take into account that 98% of internet users use a search engine to track information that interests them or is related to products and services, it is essential that your business has an SEO plan to improve its visibility in search engines and for potential customers to find it.

In addition to these benefits, you can take the pressure off creating new content if you don't have enough time. You will increase traffic to your site, get a better return on your investment, gain new customers and retain the ones you already have. Your brand will become a reference and your business will grow!

There is no other option: SEO is the best way for interested customers to find you through searches for which your website is relevant. It is true that, depending on the keywords of your website, positioning can take a long time, but if you don't decide to buy an SEO plan from an experienced agency, your business will never appear among the first search results.

If your business website is sunk in the later search results, it is equivalent to not existing, which is a failed investment. But as every problem in life has a solution, you can get visibility for your business now and become a partner of one of the best SEO agencies on the Internet. Contact Publissoft by clicking on this link and you will receive free advice.

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