essential to attract new clients and retain existing ones. As technology and digital tools continue to advance, many businesses are realizing that they cannot be left behind. They must adapt to new digital marketing techniques to ensure profitability

However, the online marketing industry is very broad and is divided into many areas. Studying and understanding each of them is a lot of work, not to mention the time it would take to evaluate the company's performance in each of these areas and apply all the aspects to improve them. This is where the web agency comes in.

Many companies seek outside help and use agencies that specialize in digital marketing and advertising.

Some questions to ask yourself before contacting a web agency in Montreal

What are my goals?

What do I want to achieve?

What budget can I allocate to this project?

Do I prefer an agency in my area that knows the market or a full-service agency?

Where in the conversion funnel is the majority of my audience?

Do I want to reach more people or sell more?

Some criteria to consider when choosing a web agency

Team. Does the company have qualified staff in each of the different areas? Today, many agencies no longer have large teams, but opt for other formulas, such as the creation of a network of collaborators specialized in each field (SEO, social media manager, web developer ...), if possible, the best. This way, the agency multiplies the talents.
Its customers. Tell me who you are with and I'll tell you who you are. If a team has managed to gain the trust of prestigious companies, it will be a sign of its good work.
Work methodology. It is important to know how the agency works and what its processes are. Nothing should be left to chance. Therefore, both parties must be clear about the order, how it will be managed and who is responsible for each party.
Experience. Has the company worked on similar projects? If so, this should be taken into account. Remember that experience is worth a lot.
Trust, communication and empathy. This is perhaps one of the most important aspects. Do you trust the team? Is communication easy? Do you feel that you are being listened to and provided with new and interesting ideas or proposals? If so, congratulations!
The journey. We are not only referring to the company, but to the professionals that make up the team. Currently, many newly created online marketing agencies are led by professionals with extensive experience in different areas of communication and marketing.