Doing SEO is a very complex job with hundreds of technical variants to consider.

Here are some of the metrics we track at Publissoft:

Organic traffic: The number of visitors who find your website through search engines without clicking on paid advertisements. This is a key indicator of the effectiveness of your SEO strategy, as higher organic traffic typically results from better search rankings and optimized content.

1. Keyword rankings: The position of your website in search engine results pages (SERPs) for specific keywords. Tracking keyword rankings helps you understand which keywords are driving traffic to your site and how your optimization efforts are impacting your search visibility.
2. Click-through rate (CTR): The ratio of clicks to impressions for your website in SERPs. A higher CTR often indicates that your title tags and meta descriptions are compelling and relevant to users. This metric can help you optimize your on-page elements to increase traffic and engagement.
3. Bounce rate: The percentage of users who leave your website after viewing only one page. A high bounce rate can signal issues with user experience, content quality, or relevancy. Monitoring bounce rate can help you identify and address potential problems with your website.
4. Time on site: The average time users spend on your website. Longer time on site typically indicates that your content is engaging and relevant to your audience, which can positively impact your search rankings.
5. Pages per session: The average number of pages a user views during a single session on your website. This metric can help you understand how effectively your site is engaging users and encouraging them to explore your content.
6. Conversion rate: The percentage of users who complete a desired action on your website, such as making a purchase, signing up for a newsletter, or filling out a contact form. Tracking conversions is crucial to evaluate the overall effectiveness of your SEO efforts and their impact on your business goals.
7. Domain Authority (DA) and Page Authority (PA): These metrics are used to predict a website's ability to rank in search engine results. Higher DA and PA scores indicate that your website has greater potential to rank well in SERPs.
8. Backlink profile: The quantity and quality of inbound links pointing to your website. A strong backlink profile is an important factor in improving your search rankings. Analyzing your backlink profile can help you identify link-building opportunities and monitor the impact of your link-building efforts.
9. Crawl errors and indexation issues: Monitoring your website for crawl errors and indexation issues using Google Search Console is essential to ensure that search engines can effectively crawl and index your content.

By tracking these SEO metrics, we gain valuable insights into the performance of customers' websites, we identify areas for improvement, and we make data-driven decisions to optimize our SEO strategies.