These are some Google statistics you should know
Google now processes over 40,000 search queries per second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. The average person performs between three and four searches per day.
Only 0.83% of clicks go to websites on page 2 of the Google search.
This means that it is imperative that your website is on page 1 with the right keywords, otherwise you have less than 1% chance of receiving a natural click when a user searches in Google.
68% of Internet experiences start with a search engine (BrightEdge).
SEO drives 1000% more traffic than natural traffic on social media (BrightEdge)
of search queries contain four or more words (Ahrefs).
76% of people who search (Google) on their smartphone for something nearby visit a business within a day (Think With Google).
72% of users who searched on Google visited a store within 5 miles of their search location.
55% of teenagers use voice search on Google every day (Marketing Dive).
About 75% of clicks in Google search results go to natural results, and about 25% to Google Ads.
51% of smartphone users have discovered a new company or product by searching (Think With Google).
Generally speaking, the more backlinks a page has, the more natural traffic it receives from Google (Ahrefs).
There are now more searches on mobile devices than on desktop computers (Think With Google).
According to Google, advertisers earn an average of $2 for every $1 spent on Google Ads.
After May 2021, Google began officially counting user experience as data affecting SEO.