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Social Media Advertising Campaigns

Home > Social Media Advertising Campaigns
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Social Media Advertising Campaigns

Ready to stand out from the competition?
With our social media advertising campaigns, you’ll reach your ideal audience and effectively increase your sales.
Let our expert digital marketing team guide you to success. Make your business shine on social media today!
Creating positive impacts with you

Boost your online presence today and reach your ideal audience

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Did you know that according to HubSpot just over 75% of marketers say their campaigns have a direct influence on a company’s revenue?

Success stories

Our approach is based on an exhaustive analysis of the target audience, creativity in the development of content and constant optimization of campaigns. These success stories are proof of our commitment to our clients’ success and our ability to generate a positive impact on their business through social media.
  • Tailored Suite Paris

    This client is a suit designer located in the heart of Paris, and the goal is to increase appointment bookings, traffic, and visibility of their website. To achieve this objective, we developed a digital marketing strategy that included social media advertising and search ads on Google Ads.


    This client is a suit designer located in the heart of Paris, and the goal is to increase appointment bookings, traffic, and visibility of their website. To achieve this objective, we developed a digital marketing strategy that included social media advertising and search ads on Google Ads.


    16 scheduled appointments


    $773 CAD Invested


    $48.31 CAD per registration




    2,278 website visits


    $0.77 CAD per click


    To achieve the traffic and visibility objectives, a cost per click of 0.61 CAD was obtained, generating more than 6,213 people who visited the website. On the other hand, their ads managed to appear 399,648 times in different formats and creatives.


    $1.624 CAD


    2.30 views per person


    215,138 people




    6,213 website visits


    $0.61 CAD per click
  • Pro Training Liners

    This client, dedicated to selling hockey rinks in Canada, had the objective of increasing their brand visibility and attracting visitors to their website. Over a period of four months, we managed to reach more than 103,967 people, of which 6,191 showed interest by clicking to access their website, with a cost per click (CPC) of 0.48 CAD.


    $3.000 CAD


    4.16 views per person


    103.967 people




    6.196 website visits


    $0.48 CAD per click
  • Musée

    This client sells various exclusive fashion garments for women in Colombia. The objective was to increase sales on their website through social media. To achieve this, we created campaigns with different segmentations and objectives, which led us to obtain 53 sales and 41,337 visits to the website


    $900 CAD




    $17.07 CAD per sale


    41.337 website visits


    53 sales


    $0.15 CAD per click

"My social media profiles have little to no interaction, and I'm talking to myself in a vacuum. I need to connect with my audience."

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Let's achieve presence!

We collaborate with you to make you shine

Why aren't my social media campaigns generating results?

Campaigns may not generate results for a variety of reasons, such as incorrect targeting, unattractive content, lack of ad optimization or insufficient budget. We are here to help you with our specialized services that address these challenges. Trust our team to help you achieve your digital goals.

Is it normal that my competitors get better results on social networks?

It is common to notice variations and may be due to differences in strategy, target audience and content quality. Our team is ready to research your competitors, identify areas of opportunity and create customized campaigns to help you improve your positioning.

What strategies can I use to improve the performance of my social media campaigns?

It is important to implement effective strategies such as creating visually appealing content and accurate segmentation of the target audience. At Publissoft, we offer you solutions specifically designed to boost your website’s presence on social networks. Trust us to optimize your campaigns and achieve your online goals.

How can I measure the success of my social media campaigns?

For starters, it is essential to consider key metrics such as click-through rate, conversion rate, cost per click and return on investment. If you need help with these, we provide you with analytics and tracking tools to effectively measure performance.

Do you want to know how Google sees your website?

    Our packages

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    Service details

    We are dedicated to creating social media advertising campaigns that drive engagement and generate meaningful results for your business. Trust our team, we are here to help you optimize your campaigns and maximize your online impact.

    Detailed competitor analysis

    Accurate segmentation of the target audience.

    Facebook pixel configuration and domain verification

    Detailed performance reports.

    Implementation of events and conversions

    Creation of highly effective advertisements.

    Optimal programming of publications.

    Integration of effective calls to action.

    Strategies to increase interaction.

    Monitoring and optimization of campaigns, ad groups and advertisements

    What our customers say…

    • Lauren Nagel

      Lauren Nagel

      My account manager stopped responding to my emails before the project was finished.

    • Tatiana Vera-Lescano

      Tatiana Vera-Lescano

      I am Tatiana, the proud owner of Physiobalance Clinic, and I have been working with Publissoft as my SEO and web programming provider since 2015. The SEO services that Publissoft provides for all three of my physiotherapy clinics have been outstanding, resulting in increased website traffic and patient inquiries. In fact, Publissoft has brought my website over 30,000 highly potential customer visits each year, which has made a significant impact on my business. I am also incredibly impressed with the excellent service I have received from the Publissoft team. They have been professional, responsive, and always attentive to my business needs. I highly recommend Publissoft to anyone looking for exceptional SEO and web programming services.

    • Alessandro Campioli

      Alessandro Campioli

      I am delighted to recommend Publissoft for their excellent digital marketing services. For the past three years, they have been very responsive to my needs and have provided customized solutions for my business. Their expertise in SEO, online advertising and content creation has helped improve our online presence and increase our conversion rate. I am very pleased with their work and highly recommend Publissoft to any business looking to improve their digital marketing.

    • Simon Fortin

      Simon Fortin

      It's not easy to find a good SEO company because many people get scammed but when a friend who has a business told me about Publissoft and who was using it with great results (and I saw the proof myself) I immediately contacted Jeremie who became my project manager at Publissoft.

    • Marrie-Eve Larente

      Marrie-Eve Larente

      With the Pubblisoft team, I started from a site that was not really well referenced to the first page of professional photographers. We agree that photography is a big market. I am between the 4th and 8th position depending on the location of the person. It's pretty crazy the work they were able to do in so few months! I recommend them to everyone!

    • Johanne Villeneuve

      Johanne Villeneuve

      We have been using the services of Publissoft since January 2018. An efficient and very accessible service. I have only good words for this company. They created a colorful web page for us according to our needs/criteria. Thanks to you Antonio and your team!

    • Jean-Denis Neron

      Jean-Denis Neron

      A fast, efficient and personalized service. Thank you to the Publissoft team for your ideas and your professionalism.

    • Karine Mathieu

      Karine Mathieu

      I have been working with the Publissoft team for a while now and I can say that the feedback is fast and the staff is super friendly. Good service and professional people. I recommend them without hesitation.

    • Paul Curelea

      Paul Curelea

      We chose Publisoft to redesign our website and we are very happy with the result. They were very quick to understand our targets, the aesthetic adjustments and all the follow-ups. Thank you Antonio and all the Publisoft team

    • Alfonso Andrade

      Alfonso Andrade

      Publissoft advocates by example. A real SEO company that offers tangible results. Its SEO services have placed our company on the first page in a few months and its personalized service is excellent. Thank you, Publissoft! Aldus Translations Solutions Inc.

    • Inc Inveska

      Inc Inveska

      Excellent service! Very efficient and professional!

    • Julie Gaudreau

      Julie Gaudreau

      Quick and very professional service from Jérémie Mombleau, for the development of my new website.

    • Christelle Serei

      Christelle Serei

      Working with Plublissoft is a real pleasure! The results are indeed present and they take the time with us!

    • Cathy


      Quality service. Competent team that always listens. This agency meets my expectations. I highly recommend it.

    • Benjamin Doucet

      Benjamin Doucet

      As a college, we redesigned our website in 2018. Using Publissoft was truly the best investment to increase our user base. We asked Antonio and his team to focus on organic SEO, the results are mind-blowing in terms of increased traffic. Surely one of the best SEO agencies in Montreal.

    • Michel Fioramore

      Michel Fioramore

      It's not enough to have a beautiful website, you have to know how to advertise it. Publisoft's professional services allow us to reach our goals. Thank you Antonio and thank you to the Publisoft team.

    • Maude Corsi

      Maude Corsi

      Great service! The Publissoft team is efficient and attentive to our needs. We always get quick and quality answers. It's a pleasure to work with you!

    • Pascal


      Great team, very responsive and always ready to listen to our ideas. Exceeds expectations on many points.

    • Chrystian Bergeron

      Chrystian Bergeron

      For almost 2 years now with Publissoft, everything is on the right track! A big thank you to Jeremie and his team for their great work. With them, as soon as you ask, it is done and there is no need to put pressure on them, anyway I would not even have the time, they are too fast! Do not let go Publissoft you do a superb job! I wish you all the best.

    • Karine Pépin Samuelson

      Karine Pépin Samuelson

      Since Publissoft has been taking care of our Web needs, our site has been propelled to another level of performance! Always listening to our needs and with vision! A precious collaboration! Congratulations to this superb team!

    • Placement Parfait

      Placement Parfait

      Thank you for your good work! You always listen to our needs, it is thanks to people like you who accompany us in our success that we go far!

    • Jérôme Gariépy

      Jérôme Gariépy

      I was looking for SEO/Web Marketing/Web Design services on a popular site and when I placed an ad on it I was immediately contacted by Jérémie from Publissoft.

    FAQs about Social Media Advertising Campaigns

    Explore our answers and feel free to contact us if you need more information!
    What is the average cost of a social media advertising campaign?
    The average cost of a social media advertising campaign can vary significantly depending on several factors, such as the platform used, the desired reach and the duration of the campaign. At Publissoft, we adapt to your budget and specific needs to offer you effective and tailored solutions for your social media advertising strategy.
    To measure the success of a social media advertising campaign, it is crucial to establish clear and specific objectives from the outset, such as increasing followers, website traffic, conversions, and return on investment (ROI) to evaluate the campaign’s performance in relation to those objectives. It is essential to continuously track these metrics during and after the campaign to make adjustments and optimizations as needed and ensure the ongoing success of the social media advertising strategy.
    Paid ads are those in which you invest money to increase their reach and visibility, while organic posts are those that you share on your profile for free. Need help determining which option is more suitable for your business? At Publissoft we are here to advise you and find the ideal strategy for your social media outreach.
    To avoid your ads being perceived as spam on social networks, focus on proper audience targeting and create relevant content. Maintain a balanced posting frequency, avoid excessive capitalization and exclamation points, and comply with the platform’s advertising policies. Monitor the performance of your ads to adjust strategies as needed. At Publissoft, we help you design effective strategies to maximize engagement and avoid spam in your ads.
    At Publisoft, we are ready to help you achieve your social media goals. Start by identifying who your ideal customers are and then use the tools available on the platform to specifically target them.
    Choosing the right social networks for your ads depends on several factors, including your target audience and your audience positioning goals. We can help you identify the most effective social networks for your campaigns and design customized strategies.

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