Social Media Advertising Campaigns
Publissoft offers comprehensive Social Media Advertising Campaigns to connect your business with its target audience across social platforms. Our strategic Social media marketing, backed by expert Campaign management, leverages the latest digital trends to drive brand growth and measurable results.
Social media marketing strategy tailored to your goals.
We'll ensure your Social Media Campaigns deliver good results that drive growth for your brand.
“With 59% of the global population on social media, it is essential for your business to develop an effective social media strategy to reach your target audience.”.
About our service
Amplify Your Social Media Presence
At Publissoft, we create tailored social media strategies aligned with the latest trends and digital objectives. Our strategies effectively communicate your brand's value proposition to be implemented across Social Media and other digital assets, driving you towards your goals.
Our Network Reach
What can it do for your brand?
Discover the transformative power of our social media advertising campaigns
Ideal Digital Content
We create strategic and relevant content that connects with the audience and solves their needs. Our approach is based on deeply understanding users, their motivations and pain points, in order to develop content that captivates, informs and helps them achieve their goals.
Management and Strategy
We develop customized strategies that align with our clients' business objectives and enable them to fully leverage the opportunities of the digital world. Through efficient management and constant monitoring, we ensure that the implementation is carried out seamlessly and generates measurable results.
Success Stories
At the core of our approach lies a deep understanding of the target audience, coupled with creative content development and ongoing campaign optimization. These success stories demonstrate our unwavering commitment to the success of our clients and our proven ability to drive positive impact on their businesses through the strategic use of social media.
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Tailored Suite Paris
This client is a renowned suit designer based in the center of Paris. Our goal was to drive an increase in appointment bookings, website traffic, and overall brand visibility. To accomplish this, we implemented a tailored digital marketing strategy that leveraged social media advertising and Google Ads search campaigns.
Achievement
This client is a renowned suit designer based in the center of Paris. Our goal was to drive an increase in appointment bookings, website traffic, and overall brand visibility. To accomplish this, we implemented a tailored digital marketing strategy that leveraged social media advertising and Google Ads search campaigns.
Records
16 scheduled appointmentsImpressions
140,576 viewsCost
$773 CAD InvestedClicks
2,278 website visitsCPA
$48.31 CAD per registrationCPC
$0.77 CAD per clickResults
To achieve the traffic and visibility objectives, we obtained a cost-per-click of 0.61 CAD, generating more than 6,213 visitors to the website. On the other hand, their ads were displayed 399,648 times in various formats and creatives.
Cost
$1.624 CADImpressions
399,648 viewsFrequency
2.30 views per personClicks
6,213 website visitsScope
215,138 peopleCPC
$0.61 CAD per click
"My social media profiles lack engagement. I need to connect with my audience."
Let's Achieve Visibility!
We collaborate with you to help you shine.
Why Aren't My Social Media Campaigns Delivering Results?
Campaigns can fail to produce the desired outcomes for a number of reasons - improper targeting, uninspiring content, lack of ad optimization, or inadequate budget. We have the expertise to address these issues and get your campaigns on track. Rely on our team to help you accomplish your digital objectives.
Is It Normal for My Competitors to Outperform Me on Social Media?
Variances in social media results among competitors are quite common, often stemming from differences in strategy, target audience, and content quality. Our team is prepared to investigate your competitors, pinpoint areas of opportunity, and craft personalized campaigns that will elevate your positioning.
What Strategies Can I Leverage to Enhance the Performance of My Social Media Campaigns?
Implementing effective strategies is key,this includes creating visually compelling content and precisely targeting the right audience. At Publissoft, we provide tailored solutions engineered to elevate the social media presence of your website. Rely on us to optimize your campaigns and help you reach your online objectives.
How Can I Gauge the Success of My Social Media Campaigns?
Tracking key metrics is crucial, this includes monitoring click-through rates, conversion rates, cost-per-click, and return on investment. If you require support in this area, we offer analytical tools and tracking solutions to help you measure performance effectively.
Our packages
Meta Ads and social media
- Meta (Facebook, Instagram and WhatsApp)
- TikTok
Service details
Whether you're looking to increase website traffic, generate new customers, or improve brand recognition, our Social Media Advertising Campaigns service is designed to help you achieve your goals. Trust our knowledge in Publissoft to take your social media presence to the next level.
Analysis and Strategy
Definition of campaign objectives, target audience, Development of a personalized advertising strategy.
Content Creation
Attractive design, advertising, production of multimedia content (images, videos, etc.)
Configuration and Optimization
Advanced segmentation of the target audience.
Continuous monitoring and optimization of campaigns.
Measurement and Reporting
Campaign monitoring, Analysis of key metrics such as impressions, clicks, conversions and ROI, Reports with recommendations for improvement.
Optimal Post Scheduling
Review of unique features of each platform, choice of social networks.
Integration of effective calls to action
We make sure the CTA aligns to increase followers, generate sales and encourage interactions
Our clients say…
Tatiana Vera-Lescano
I am Tatiana, the proud owner of Physiobalance Clinic, and I have been working with Publissoft as my SEO and web programming provider since 2015. The SEO services that Publissoft provides for all three of my physiotherapy clinics have been outstanding, resulting in increased website traffic and patient inquiries. In fact, Publissoft has brought my website over 30,000 highly potential customer visits each year, which has made a significant impact on my business. I am also incredibly impressed with the excellent service I have received from the Publissoft team. They have been professional, responsive, and always attentive to my business needs. I highly recommend Publissoft to anyone looking for exceptional SEO and web programming services.
Alessandro Campioli
I am delighted to recommend Publissoft for their excellent digital marketing services. For the past three years, they have been very responsive to my needs and have provided customized solutions for my business. Their expertise in SEO, online advertising and content creation has helped improve our online presence and increase our conversion rate. I am very pleased with their work and highly recommend Publissoft to any business looking to improve their digital marketing.
Simon Fortin
It's not easy to find a good SEO company because many people get scammed but when a friend who has a business told me about Publissoft and who was using it with great results (and I saw the proof myself) I immediately contacted Jeremie who became my project manager at Publissoft.
Marrie-Eve Larente
With the Pubblisoft team, I started from a site that was not really well referenced to the first page of professional photographers. We agree that photography is a big market. I am between the 4th and 8th position depending on the location of the person. It's pretty crazy the work they were able to do in so few months! I recommend them to everyone!
Johanne Villeneuve
We have been using the services of Publissoft since January 2018. An efficient and very accessible service. I have only good words for this company. They created a colorful web page for us according to our needs/criteria. Thanks to you Antonio and your team!
Jean-Denis Neron
A fast, efficient and personalized service. Thank you to the Publissoft team for your ideas and your professionalism.
Karine Mathieu
I have been working with the Publissoft team for a while now and I can say that the feedback is fast and the staff is super friendly. Good service and professional people. I recommend them without hesitation.
Paul Curelea
We chose Publisoft to redesign our website and we are very happy with the result. They were very quick to understand our targets, the aesthetic adjustments and all the follow-ups. Thank you Antonio and all the Publisoft team
Alfonso Andrade
Publissoft advocates by example. A real SEO company that offers tangible results. Its SEO services have placed our company on the first page in a few months and its personalized service is excellent. Thank you, Publissoft! Aldus Translations Solutions Inc.
Inc Inveska
Excellent service! Very efficient and professional!
Julie Gaudreau
Quick and very professional service from Jérémie Mombleau, for the development of my new website.
Christelle Serei
Working with Plublissoft is a real pleasure! The results are indeed present and they take the time with us!
Cathy
Quality service. Competent team that always listens. This agency meets my expectations. I highly recommend it.
Benjamin Doucet
As a college, we redesigned our website in 2018. Using Publissoft was truly the best investment to increase our user base. We asked Antonio and his team to focus on organic SEO, the results are mind-blowing in terms of increased traffic. Surely one of the best SEO agencies in Montreal.
Michel Fioramore
It's not enough to have a beautiful website, you have to know how to advertise it. Publisoft's professional services allow us to reach our goals. Thank you Antonio and thank you to the Publisoft team.
Maude Corsi
Great service! The Publissoft team is efficient and attentive to our needs. We always get quick and quality answers. It's a pleasure to work with you!
Pascal
Great team, very responsive and always ready to listen to our ideas. Exceeds expectations on many points.
Chrystian Bergeron
For almost 2 years now with Publissoft, everything is on the right track! A big thank you to Jeremie and his team for their great work. With them, as soon as you ask, it is done and there is no need to put pressure on them, anyway I would not even have the time, they are too fast! Do not let go Publissoft you do a superb job! I wish you all the best. michelbergeronrenovations.com
Karine Pépin Samuelson
Since Publissoft has been taking care of our Web needs, our site has been propelled to another level of performance! Always listening to our needs and with vision! A precious collaboration! Congratulations to this superb team!
Placement Parfait
Thank you for your good work! You always listen to our needs, it is thanks to people like you who accompany us in our success that we go far!
Jérôme Gariépy
I was looking for SEO/Web Marketing/Web Design services on a popular site and when I placed an ad on it I was immediately contacted by Jérémie from Publissoft.
FAQs about Social Media Advertising Campaigns
Discover the answers to the most common questions about our Social Media Advertising Campaigns service.
What is the average cost of a social media advertising campaign?
The cost of social media advertising varies widely based on platform, reach, and duration. At Publissoft, we tailor campaigns to fit your specific budget and goals. Our team creates cost-effective strategies that maximize your ROI, whether you're working with a modest budget or planning a large-scale campaign. We focus on delivering impactful results that align with your business objectives, regardless of campaign size.
What's the difference between paid ads and organic posts on social media?
Paid ads are content you invest money in to boost reach and visibility, while organic posts are free content shared on your profile. Paid ads offer targeted exposure, while organic posts build authentic engagement. At Publissoft, we can help determine the right mix for your business, crafting a strategy that maximizes your social media impact and aligns with your goals.
How can I ensure my ads don't come across as spam on social media?
-Target precisely
-Create relevant content
-Post moderately
-Follow platform rules
-Monitor and adjust
At Publissoft, we help create engaging, non-spammy ads that resonate with your audience and comply with best practices.
How can I effectively segment my audience on social media?
At Publissoft, we help you achieve your social media goals through effective audience segmentation. We start by identifying your ideal customers, then use platform-specific tools to precisely target them. Our approach ensures your message reaches the right people, maximizing your campaign's impact and ROI.
Precision-Targeted Campaigns: Reaching Your Ideal Audience Where They Are!
Continuously Improving Your Social Media Performance