No one can deny that the Internet is the wonder of the century. The Internet is the medium for connection of things and people; a vast territory where machines, individuals and social groups come together; and where ideas and works, data, books, newspapers, letters, images, computer programs, videos and music of any time and place are stored, exchanged and converged. The Internet is a meeting place for personal, intimate, public, massive or commercial exchange; it is the means of communication par excellence.

Metaphorically speaking, I can say that the Internet is a world parallel to the real world, and everyone, at any moment, enters this world and uses the means of interaction that it provides. When we need to purchase a product or hire a professional for a specific service, the first place we look is the Internet, because we have the idea that any serious and updated business has a website that we can access. But what happens when the business we are looking for is not among the results of the search engine? Simple: the internet shows suggestions and, as consumers, we find what we need. Now, if you are the owner of the business that does not have a website, the situation is not good for you, because you have just let a customer escape.

The importance of website

A website is the set of web pages in which we find relevant information about a business. That is to say, in the website of a company you will find a welcome page, another one of contacts, one of the products that it offers, among others. All of them make up that company's website. The importance of a website lies in the fact that it can positively affect the results of the functional areas of the company, such as marketing, sales, purchasing, human resources, among others. The main function of a website is to offer the navigator all kinds of information and services that the company it represents makes available. Having a website declares to your clients the capacity that your business has to adapt to the changes of the current dynamic environment and new technologies; in addition, it contributes prestige to the company, seriousness and a more professional image, which will derive in a greater confidence on the part of the client at the time of choosing to acquire a product or service.

When the internet boom began, only big companies and top artists had a website, because the hosting and design costs of websites at that time were too high. Over the years, the Information and Communication Technologies have generated substantial changes, so the Internet has become the showcase for all potential customers who move in the virtual world. Therefore, if a business lacks a website, it simply does not exist for all those buyers who close business daily through the network.

The characteristics that your company's website should have

First impressions count. That prayer is part of popular wisdom and is a complete truth. When you go to a conference to launch a product or a brand, you do your best to look good and make a big impression. On the Internet, your company's letter of introduction is the website, so you must strive to have a striking image, which attracts potential customers, for this, you must choose an attractive design, well organized and that conveys security, seriousness and professionalism but does not fall into the boring.

The design of a website covers many aspects, not just uploading photos and any text, the design of a website includes the web graphic design, interface design, information architecture, user experience, search engine optimization and interaction with other media, such as videos, audios, images, links to social networks, among others.

When you have your company's website, it is important that you manage it properly so that the results are meaningful, for example, you must offer quality content, can be texts on a blog within your site or images and descriptions of the products you offer. This will allow your website to reach a better positioning in search engines and your customers find information that meets their expectations.

Regardless of the size of your company, a functional and professional website will bring you great benefits. If you want to create your business website, but you don't know how to do it, the best thing to do is to put yourself in the hands of experts, because a website shows the philosophy and identity of the company it represents.