VEO (Voice Engine Optimization)

There are more and more articles trying to predict the future of SEO citing voice search as the big trend that should not be missed. Publissoft’s research and development team works diligently to help you benefit from the new technological trends that apply to your business.

VEO, the SEO of Voice Search

If you are wondering what to do about this evolution and how you can implement actions to make your content respond to queries dictated by users using voice search, VEO is the new area that will allow you to rank among the top results of the Mobile SERP first.

The development of voice search

All technology providers are investing in virtual assistants and, by extension, in voice search.

• Google avec Google Assistant
• Apple avec Siri
• Amazon avec Alexa
• Microsoft avec Cortana
• Samsung avec Bixby
• Yandex qui nous a présenté Alice

And many others, particularly in the automotive sector.

Add to that technologies that obey your commands, listening to music or audiobooks, creating task lists, setting alarms and controlling smart devices in your home like Amazon Echo and Google Home.

Although virtual assistants have been around for a few years now, this phenomenon is still in its infancy, and new developments are planned in the near future.

Voice search on smartphones has grown from nothing in 2015 to 50+ billion searches per month in 2018.

A survey of a panel of 2,000 mobile phone users found that 27% of respondents use voice research assistants on a daily basis, while another 27% use them at least once a week.

The importance of VEO

Voice assistants rely on the processing of your natural language. Over time, these algorithms learn the speaker’s own patterns, preferences in restaurants, transportation, shopping, and other components of their behaviour.

Based on this knowledge, the virtual assistants then provide search results that are tailored and relevant to the person in question.

The rise of voice assistants has dramatic implications for brands that rely on search to drive traffic to their sites. There are fundamental differences between voice search and traditional search.

Voice-controlled” commerce represents a whole new challenge for E-Commerce companies who have to adapt to this world where most of the traffic that converts is mobile.

It is really a new way, almost a new market for us SEO specialists to keep our customers as the preferred sites for voice assistants in the mobile SERP first. And it’s clear that the competition will be much tougher, given this personalization of results.

The new “mobile first” index

The convenience that comes with voice search is usually associated with the use of mobile devices, and this is referred to as smartphone queries. As a result of this rise in mobile usage, Google switched to mobile first in mid-2018, an index that is independent of desktop computers.

Having said that, mobile indexing has moved ahead of desktop indexing because voice searches are :

• fast (we can speak ~150 words per minute compared to 40 written words per minute)
• practices (hands-free)
• reliable (speech recognition is becoming more and more accurate)

Is your website optimized to be among the first results that search engines will offer when a voice command is made on your domain?

To be among these results you should have already thought about elements such as :

-Speed of downloading your website.
-Security protocol SSL.
-Content optimized for VEO.
-Do you already have a good SEO?
-Etc.