{"id":23030,"date":"2019-07-11T22:00:42","date_gmt":"2019-07-11T22:00:42","guid":{"rendered":"https:\/\/publissoft.com\/les-entrepreneurs-canadiens-ne-profitent-pas-suffisamment-dinternet-selon-une-etude\/"},"modified":"2025-07-10T15:36:19","modified_gmt":"2025-07-10T15:36:19","slug":"canadian-entrepreneurs-internet","status":"publish","type":"post","link":"https:\/\/publissoft.com\/en\/canadian-entrepreneurs-internet\/","title":{"rendered":"Canadian entrepreneurs not taking advantage of the Internet, study finds"},"content":{"rendered":"

Radio-Canada<\/strong><\/p>\n

Six out of 10 SMEs surveyed that have an Internet presence are not making online sales and are consequently missing out on an important source of growth, according to a study published by the Business Development Bank of Canada (BDC).<\/span><\/p>\n

The BDC notes that e-commerce is ex<\/span>pected to double in size between 2018 and 2021, to a global market of 6.6 billion Canadian dollars.<\/span><\/p>\n

More than one-third of Canadian companies surveyed that have expanded online reported sales growth of more than 10% per year between 2016 and 2019, compared to one-fifth for other companies, the study finds.<\/span><\/p>\n

However, the study rev<\/span>eals that these companies have had to manage several challenges when expanding their online operations, such as data protection and security (32%), a lack of knowledge of digital technologies (25%) and difficulties related to hiring and retaining qualified<\/span> employees (24%).<\/span><\/p>\n

The study reveals that over the past three years, companies that have expanded online spent an average of $37,458 on their website and $2910 on digital marketing activ<\/span>ities.<\/span><\/p>\n

The study also shows that larger <\/span>companies tend to invest seven times more in optimizing their online presence than smaller companies.<\/span><\/p>\n

Methodology: BDC conducted this online survey between February 12 and 22, 2019, with 1,485 business owners across Canada, based on an email invitation. These business owners all operate outside their local markets. No margin of error can be calcula<\/span>ted on a non-probability survey like this.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Fuente: Radio Canada<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Six PME sond\u00e9es sur 10 qui ont une pr\u00e9sence sur Internet ne r\u00e9alisent pas de ventes en ligne et se privent ainsi d’une source importante de croissance, selon une \u00e9tude publi\u00e9e par la Banque de d\u00e9veloppement du Canada (BDC).<\/p>\n","protected":false},"author":2,"featured_media":21210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16,1],"tags":[],"class_list":["post-23030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/publissoft.com\/en\/wp-json\/wp\/v2\/posts\/23030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publissoft.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publissoft.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publissoft.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/publissoft.com\/en\/wp-json\/wp\/v2\/comments?post=23030"}],"version-history":[{"count":0,"href":"https:\/\/publissoft.com\/en\/wp-json\/wp\/v2\/posts\/23030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/publissoft.com\/en\/wp-json\/wp\/v2\/media\/21210"}],"wp:attachment":[{"href":"https:\/\/publissoft.com\/en\/wp-json\/wp\/v2\/media?parent=23030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publissoft.com\/en\/wp-json\/wp\/v2\/categories?post=23030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publissoft.com\/en\/wp-json\/wp\/v2\/tags?post=23030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}