{"id":23297,"date":"2019-07-11T22:00:42","date_gmt":"2019-07-11T22:00:42","guid":{"rendered":"https:\/\/publissoft.com\/les-entrepreneurs-canadiens-ne-profitent-pas-suffisamment-dinternet-selon-une-etude\/"},"modified":"2019-07-11T22:00:42","modified_gmt":"2019-07-11T22:00:42","slug":"les-entrepreneurs-canadiens-ne-profitent-pas-suffisamment-dinternet-selon-une-etude-2","status":"publish","type":"post","link":"https:\/\/publissoft.com\/en\/blog\/les-entrepreneurs-canadiens-ne-profitent-pas-suffisamment-dinternet-selon-une-etude-2\/","title":{"rendered":"Los empresarios canadienses no est\u00e1n aprovechando Internet, seg\u00fan un estudio"},"content":{"rendered":"<p><strong>Radio-Canada<\/strong><\/p>\n<p>Seis de cada 10 PYMES encuestadas que tienen presencia en Internet no realizan ventas en l\u00ednea y, en consecuencia, est\u00e1n perdiendo una importante fuente de crecimiento, seg\u00fan un estudio publicado por el Banco de Desarrollo Empresarial de Canad\u00e1 (BDC).<\/p>\n<p>El BDC se\u00f1ala que se espera que el comercio electr\u00f3nico duplique su tama\u00f1o entre 2018 y 2021, hasta alcanzar un mercado global de 6.6 billones de d\u00f3lares canadienses.<\/p>\n<p>M\u00e1s de un tercio de las empresas canadienses encuestadas que se han expandido en l\u00ednea informaron de un crecimiento de las ventas de m\u00e1s del 10% por a\u00f1o entre 2016 y 2019, en comparaci\u00f3n con una quinta parte para otras empresas, seg\u00fan el estudio.<\/p>\n<p>Sin embargo, el estudio revela que estas empresas han tenido que gestionar varios retos al ampliar sus operaciones en l\u00ednea, como la protecci\u00f3n y seguridad de los datos (32%), la falta de conocimiento de las tecnolog\u00edas digitales (25%) y las dificultades relacionadas con la contrataci\u00f3n y retenci\u00f3n de empleados cualificados (24%).<\/p>\n<p>El estudio revela que, en los \u00faltimos tres a\u00f1os, las empresas que se han expandido en l\u00ednea han gastado una media de $37.458 en su sitio web y $2910 en actividades de marketing digital.<\/p>\n<p>El estudio tambi\u00e9n muestra que las empresas m\u00e1s grandes tienden a invertir siete veces m\u00e1s en la optimizaci\u00f3n de su presencia en l\u00ednea que las empresas m\u00e1s peque\u00f1as.<\/p>\n<p>Metodolog\u00eda: BDC realiz\u00f3 esta encuesta en l\u00ednea entre el 12 y el 22 de febrero de 2019, con 1.485 propietarios de negocios en todo Canad\u00e1, a partir de una invitaci\u00f3n por correo electr\u00f3nico. Todos estos propietarios de negocios operan fuera de sus mercados locales. No se puede calcular un margen de error en una encuesta no probabil\u00edstica como esta.<\/p>\n<p style=\"text-align: right;\"><em>Fuente: <a href=\"https:\/\/ici.radio-canada.ca\/nouvelle\/1215844\/commerce-ligne-bdc-etude-internet-entreprise-pme?depuisRecherche=true\" target=\"_blank\" rel=\"noopener\">Radio Canada<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Six PME sond\u00e9es sur 10 qui ont une pr\u00e9sence sur Internet ne r\u00e9alisent pas de ventes en ligne et se privent ainsi d&#8217;une source importante de croissance, selon une \u00e9tude publi\u00e9e par la Banque de d\u00e9veloppement du Canada (BDC).<\/p>\n","protected":false},"author":2,"featured_media":21210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[19,22],"tags":[],"class_list":["post-23297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-es","category-sin-categorizar"],"_links":{"self":[{"href":"https:\/\/publissoft.com\/en\/wp-json\/wp\/v2\/posts\/23297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publissoft.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publissoft.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publissoft.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/publissoft.com\/en\/wp-json\/wp\/v2\/comments?post=23297"}],"version-history":[{"count":0,"href":"https:\/\/publissoft.com\/en\/wp-json\/wp\/v2\/posts\/23297\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/publissoft.com\/en\/wp-json\/wp\/v2\/media\/21210"}],"wp:attachment":[{"href":"https:\/\/publissoft.com\/en\/wp-json\/wp\/v2\/media?parent=23297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publissoft.com\/en\/wp-json\/wp\/v2\/categories?post=23297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publissoft.com\/en\/wp-json\/wp\/v2\/tags?post=23297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}