YouTube Ads

Videos are becoming more and more relevant in this digital era. This can be seen with platforms such as TikTok that are based entirely on videos. That’s why, in order to be on the cutting edge of technology, video creation should be an important pillar within any company’s marketing goals. Publissoft can help you in this process with the creation of videos for your website, social media or advertising campaigns.

What are YouTube ads?

It is one of Google’s advertising platforms where brands can reach millions of people around the world with eye-catching videos in different sizes and formats to get your brand known and positioned in the market.

Why YouTube ads?

There are great benefits, one of them is that you only pay when there is interest in or interaction with your video, this allows you to scale to almost any budget and generate thousands of views that can become a significant increase in your sales, brand recognition and also get real time results of what is happening with your campaign.

How does it work?

The steps are simple, however, at Publissoft we have a great team of professionals creating all kinds of advertising campaigns for big brands that have allowed us to develop strategies and find the right audiences for each type of business so that you don’t just show a video on YouTube but increase the recall of your brand among your potential customers. Contact us to show you how to do this in the best way.

The first thing to do is to create a video and upload it to YouTube. It needs to be of a certain length depending on what you want to achieve.

The second thing is to select the audience you want your video to be seen by. You need to consider aspects such as the location of your business, age, interests of your customers, etc.

Finally, you select the budget, the duration corresponding to your investment and you are ready to activate the campaign.

Video Ad types

Skippable in-stream ads

This type of ad can be ignored after 5 seconds. The platform will only charge when the person has watched 30 seconds or watched the whole video if it is less than 30 seconds. It can help you achieve goals such as: increased sales, lead generation, website traffic, brand awareness and reach, or brand and product consideration.

Non-skippable in-stream ads

These types of videos run before, during or after YouTube videos. They are 15 seconds or less in length and, as the name implies, cannot be skipped. They focus on a single objective, which is to generate audience for the brand.

In-feed video ads

These are videos that appear in: YouTube search results, next to similar YouTube videos, on the YouTube homepage for mobile devices. They are charged only when the person clicks on the video to watch it. The goal that brands achieve is to generate consideration for the brand and product.

Bumper ads

The length of this type of video is 6 seconds or less. They are also played before, during or after a video and you are charged for each playback generated. These videos cannot be ignored and are primarily for brand awareness.

Outstream ads

These ads give your video a wider reach because they appear exclusively on mobile devices. They are displayed in banners on the mobile web and mobile apps.

Masthead ads

This format is special for generating brand recognition in a short time. It is highly recommended for launching a product or service as it appears on the page and is played automatically with a maximum duration of 30 seconds on the main YouTube screen. It is charged by CPM, the cost per thousand impressions which is based on the estimation of competitors who are willing to pay for the period you want to advertise.