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Four levers to attract the clients you want.
Website, Google SEO, visibility in AI answers and Google Ads: each one has a specific role. We choose them based on your priority services, your service area and your starting point.
You don’t need to know the acronyms to choose the right lever.
SEO, GEO, SEM: digital marketing jargon often complicates a simple question. Where are your future clients searching, and what do they find when they get to you?
Each service below answers part of that question. We explain what it does, when it’s useful and what it doesn’t do.
What each service does for your business.
A short description, then the situations where it becomes relevant.
Web design
Present your services, reassure visitors and make it easy to get in touch, on mobile as well as desktop.
• Relevant if your website is old or hard to read on mobile
• Relevant if your priority services are buried in a general page
Search engine optimization (SEO)
Get your pages to appear in Google’s unpaid results, for searches related to your services and your cities.
• Relevant if clients search for you and mostly find other businesses
• Foundational work that builds over time
Visibility in AI answers (GEO)
Make your services, service areas and information clear and verifiable for tools that answer questions with AI.
• Relevant if your prospects compare providers by asking an assistant questions
• Built on the same foundations as SEO
Google Ads
Show an ad on specific searches you choose, with a page that answers and a tracked budget.
• Relevant if you want leads quickly for a service, a season or an area
• An ad budget separate from our fees
Your website at the center, three ways to bring in prospects.
Your website is where a prospect decides whether or not to contact you. SEO and GEO bring in people who are already searching, without paying for every visit. Google Ads buys immediate visibility on chosen searches.
- One clear page per service supports SEO, GEO and campaigns.
- The structural work done for Google also helps AI tools understand your offer.
- The leads you receive show where to focus the next effort.
Not every business needs all four levers.
Our recommendation comes from your business priorities and what we observe. It may change after the first months of measurement.
Does your website clearly explain your priority services?
If not, web design comes first: the other levers would send visitors to pages that don’t answer their questions.
Are your services searched for where you work?
If so, SEO and GEO work on that demand over time.
Do you need leads quickly for a specific service?
Google Ads can complement it, with a dedicated page and a budget set with you.
Are leads being measured?
It’s the prerequisite for evaluating what works and adjusting.
Do you sell online?
We also work with online stores. The same logic applies to the categories and products you want to showcase.
Other needs?
Publissoft also offers complementary services, such as artificial intelligence solutions, automations or campaigns on other platforms. Tell us about it during the consultation.
Two situations, two ways to get started.
Campaigns or a website, but unclear results?
We start by reviewing what’s in place and what’s being measured, before proposing anything new.
Starting your online acquisition?
We identify the demand for your services and the foundation to put in place first, often the website.
Frequently asked questions
The questions we’re asked most often before choosing a service.
What’s the difference between SEO and GEO?
SEO works on your presence in Google’s results. GEO works on the clarity of your information for tools that answer with AI. Both rely on clear, well-structured, trustworthy pages; we often run them together.
Do I have to choose between SEO and Google Ads?
Not necessarily. SEO builds over time without paying for each visit; Google Ads delivers immediate visibility as long as the budget is active. Depending on your priorities, one, the other or both can make sense.
Do I need to redo my website before working on SEO?
Not always. If your pages clearly explain your services and make it easy to reach you, they can be improved gradually. A redesign is only recommended when it’s justified.
Do you work with online stores?
Yes. We apply the same approach to the categories and products you want to showcase.
How do I know which service to start with?
That’s the purpose of the free consultation: understanding your priorities, your service area and what’s already in place before recommending a lever.
Not sure which lever to start with?
During the consultation, we start from your priority services and your current situation, then tell you what we think is useful, and what isn’t.
