A web robot is a set of source code lines written in one or more programming languages in order to perform specific actions.
Google uses a large number of these bots to analyze your website on a recurring basis and at specific intervals to determine all of its characteristics in order to allocate positions in Google search results for your keywords and those of your competitors, as well as billions of keywords from websites around the world. Publissoft’s search engine optimization experts are constantly working to make your website as relevant as possible to the artificial intelligence that analyzes it.
Each Google crawler accesses your website for specific purposes. Google uses algorithms to determine the optimal crawl speed for your site. If a Google crawler crawls your site too often, we can reduce its crawling speed, depending on your business needs.
We can then say that the only constant on the web is change, given that Google constantly modifies its algorithms (more than 3000 modifications per year). Your competitors also modify their website to make it more efficient. As a result, you must entrust your company’s website to a team of real SEO experts.
Many companies claim to be SEO experts, but when analyzing the positions of the main keywords for their clients, it is very easy to see that instead of helping their clients, they are hurting them in a big way. In today’s world, a weak Internet presence has serious consequences. That’s why we thank you for trusting us to perform a complete analysis of the value of your website’s presence on the Internet.
It is essential to know the exact positioning of the main keywords of your business website. There are many reasons for this. Your website is very often your best ally in selling, as it is available 24/7. It is usually the first contact your potential customers will have with your business, so your presence must be up to par. The experience of potential customers visiting your website should be very positive. This experience should leave the impression beyond any doubt in the minds of your customers that it is your company that can fulfill their needs.
Google is busy improving its increasingly complex robots (algorithms) every day. Publissoft takes care of understanding these improvements and applying them to your website. These thousands of technical knowledge are necessary for the good functioning of your SEO. Google was created by programmers, just like the other big web platforms. So only a team of excellent programmers can carry out this optimization work. We are dozens and soon hundreds of programmers at your service.
We are the right partner for your short, medium and long term needs. We are constantly listening to your needs to represent your company on the web in an optimal way. Here is a video from Google showing how the company indexes billions of web pages: