Capture the attention of potential customers
At the outset, you only have three seconds to capture the attention of your potential customers when they arrive on your website. Therefore, the first page on which your potential customers will land, the home page, is crucial to maintain the customer's interest and avoid that they leave immediately to go to your competitors.
You must quickly create this bond of trust with the customer by offering a positive experience, that is to say by making him see immediately that you are the solution to his problem or the reason why the potential customer has decided to undertake his research.
The importance of the homepage
When we enter a business that we do not know, we analyze several elements, without necessarily realizing it. We look at the quality of the staff's welcome, the cleanliness of the premises, the availability and accessibility of the products, the lighting, etc. This gives us a general idea of the degree of confidence we have in the business.
On the web, it happens in much the same way. The customer arrives and observes every detail, such as the colors, the overall welcome, the key messages highlighted, the accessibility of the products or services, the interactivity or the ease with which he can inquire to answer the questions that come to mind while browsing your site, the quality of your expertise conveyed by the images, texts, videos and comments, etc.
In order for us to advise you, we must first listen to your needs. This will allow us to create a website that reflects the company you have conceived in your mind and thus attract the clientele you want to grow your business with.