Projects presented with their context and decisions.
Each case study explains the starting point, the business priority and the work completed. When a project has been measured, its results are shown with their period and source.
What a project case study looks like.
To illustrate the format, here is a fictional company. Published case studies will cover real projects, with the consent of the clients involved.
One page per priority service, a short form on every page.
Toitures Exemple: one page per priority service
A one-page website where roof replacement and emergencies were mixed together.
Grow residential roof replacement in Longueuil and Brossard.
New structure, separate service pages, short form.
What you’ll find in each case study.
The same structure for every project, so you can understand what was decided and why.
The context
The business, its service area, its services and its starting point.
The business priority
The service, clientele or city the business wanted to grow.
Design decisions
The structure, content and user journey chosen, with the reason behind each choice.
The screens
Key pages, shown on desktop and on mobile.
Before / after
The structure and the visitor journey, before and after the project.
Results, if measured
Always with the indicator, the measurement period and the data source.
Two formats, two levels of proof.
A design project shows a structure, screens and design choices. No business results are attached to it until something has been measured.
A case with results adds indicators, the measurement period, the data source and the context, with the client’s consent. We also state what can be attributed to the project and what is due to other factors.
Design project
• Context and priority
• Design decisions
• Screens and before / after
• What will be measured
Case with results
• Everything a design project includes
• Indicators, with their measurement period
• Data source and context
• Client consent for publication
Projects presented with our clients’ consent.
A project only appears here if the business agrees to have its name, its screens and, where applicable, its data presented. That’s why this page contains no logos or unverified testimonials.
Frequently asked questions
What to know before reading a project case study.
Why are there no client logos?
A list of logos says nothing about what was done or what was measured. We prefer to present a project with its context, and only with the client’s consent.
Are the results in a case study guaranteed for my business?
No. A result depends on the market, the starting point, the competition and the period. A case study describes a specific context; it is not a promise.
What’s the difference between a design project and a case with results?
A design project shows the structure, the screens and the decisions. A case with results adds measured indicators, their period and their source.
How do I know if a similar approach would suit my business?
The simplest way is to talk about it. During a consultation, we start from your priority services, your service area and your current online presence.
Does your situation look like this project?
Tell us about your priority services: we’ll get back to you to discuss them.
