Keyword research: every important search, matched to the right page.
We identify what your future clients are actually searching for in Quebec for the services you want to grow, then assign each intent to a page on your website.
A keyword list doesn’t tell you what to publish.
A tool export gives you thousands of phrases and volumes often measured country-wide, sometimes dominated by other French-speaking markets. It tells you neither which search leads to a client, nor which page should answer it.
We start from your business priorities: the services to grow, the target areas and the clients who suit you. The research then connects those priorities to concrete pages.
From observed demand to a page plan.
Search intent
Each search is classified: the person is looking for information, comparing options or wants to contact a provider.
One page per intent
Existing pages to strengthen and missing ones, so every important search has a clear destination.
Duplicates
Pages competing for the same search and hurting each other, with how to refocus them.
Production order
What comes first, based on your business priorities and the available writing capacity.
Local vocabulary doesn’t translate.
French-speaking clients in Quebec search for a “soumission”, not a “devis”, even though both mean a quote. These differences aren’t stylistic nuances: they are distinct searches, with distinct results.
- The vocabulary used in Quebec, verified search by search.
- French and English treated as two separate sets of searches, not as a translation.
- The source of each volume indicated, so you know which market it represents.
- The full questions asked to AI assistants, anticipated from the ones your clients ask you.
A few searches made by future clients can be worth more than thousands made by the merely curious.
A snow removal company on the South Shore
| Search (hypothesis) | Intent | Proposed destination |
|---|---|---|
| residential snow removal Longueuil | Contact a provider | Service page, with the city served |
| commercial snow removal contract South Shore | Compare providers | Commercial service page |
| when to clear snow off your roof | Get information | Advice article linked to the service page |
| snow removal quote Brossard | Contact a provider | Service page; city page only if demand justifies it |
The searches in this table are hypotheses to be verified: they illustrate the approach, not real data.
How we carry out keyword research.
Your business priorities
Services, service areas, seasons and types of clients to prioritize.
Demand survey
Search volumes, data from your website when available and the questions your clients ask you.
Classification by intent
Get information, compare or make contact: each intent calls for a different type of page.
Assignment to pages
One destination per intent, flagging duplicates and pages to create.
Tracking and adjustments
The searches actually won are compared with the baseline.
When this research is useful, and when it can wait.
Before producing or reorganizing content
• Launching or repositioning a website
• Content published regularly, without a plan
• Pages suspected of competing with each other
• New service, new region or new language
• More visits, but no more leads
When another problem comes first
• A website of a few pages for one service and one city
• Pages search engines don’t index yet
• No capacity to write the planned pages
• A recent keyword map already exists and is being applied
We track the searches won, not a ranking promise.
Rankings depend on factors no one controls. Instead, we compare observable indicators with the baseline.
Impressions in the target market
Do your pages appear for searches made in Quebec?
Distinct searches won
The new searches showing your priority pages.
Leads received
Forms and calls related to the targeted services.
Once demand has been mapped.
Local SEO
Searches that include a city or neighbourhood also depend on your local presence.
Search engine optimization (SEO)
See how keyword research fits into the complete approach.
Frequently asked questions
The questions we’re asked before keyword research.
Do the volumes shown by tools reflect Quebec?
Not directly. Most tools measure by country, and the French-speaking Canadian market isn’t isolated. We indicate where each volume comes from and treat it as an order of magnitude.
Do we need separate research in French and in English?
Yes, if you target both clienteles. The same intent isn’t phrased the same way in both languages.
Why target a phrase with low search volume?
Because volume measures a number of people, not their value to you. A specific search made by future clients can produce more leads.
How do I know if two pages are hurting each other?
When two pages take turns appearing for the same search, they’re competing. The solution is usually to refocus one of them, rarely to delete it.
Is keyword research changing with AI assistants?
It’s broadening. People ask complete questions, then follow-up questions. These phrasings are hard to measure; we anticipate them from your clients’ real questions.
Want to know what your future clients are really searching for?
Tell us about the services and service areas you want to grow. We’ll tell you whether keyword research is the right starting point.
