A good first opportunity meets three conditions: people search for this service, you want to grow it, and you can provide it where they are.
Starting there avoids investing in pages or ads that won’t attract the right clients.
Observed demand
People search for this service using terms that can be measured.
A priority service
Profitable, suited to your capacity or the direction you want to take.
A service area
Cities your teams actually travel to.
Fictional example
An electrician who wants to grow EV charger installation in Laval and Terrebonne first checks demand for this service in those cities, before dedicating pages and a budget to it.
The necessary foundation
What needs to be in place to get started.
Before seeking more visibility, a few elements must be ready so visitors can understand you and reach you.
A clear mobile-friendly website, with one page per priority service
No. We can start from your current website or from no website at all. The first step is choosing the services and cities to focus the effort on.
Do I need a big budget to get started?
Not necessarily. Starting with one or two priority services lets you focus the effort. The budget depends on the levers chosen; it is specified in the proposal.
How long before I receive leads?
It depends on the lever, the competition and your starting point. SEO generally takes longer to produce results than a Google Ads campaign. We agree with you on what will be measured, and how often.
Do I have to use all four levers?
No. We only recommend the ones that serve your priorities and your situation.