Google Ads campaigns on the searches that matter to you.
A useful campaign connects a specific search, the right service, the right area and a page that answers. We build those connections, then adjust them with your feedback on lead quality.
From search to lead, every link counts.
We aim to turn relevant clicks into leads, then improve their quality with your feedback.
Recherche
A specific search, tied to a service you want to grow.
Annonce
A message that matches that search and your offer.
Territoire
Ads shown only in the areas your teams travel to.
Landing page
The page that answers the ad exactly, with a simple way to reach you.
Feedback on quality
Your feedback on each lead guides the next adjustments.
Pay for relevant clicks, not for every click.
Some clicks will never lead to a request. Our job is to reduce the ones that don’t match your services or your service area, without claiming to eliminate them all.
- Intent: target people looking to hire a service.
- Exclusions: don’t pay for “jobs”, “free” or services you don’t offer.
- Areas: show ads where your teams travel.
- Consistent page: the ad leads to the page that answers exactly.
- Optimization: bids, ads and keywords adjusted based on the leads received.
- Measurement: calls and forms tracked once measurement is in place.
Ad budget and fees: two separate amounts.
The ad budget is the amount spent on Google for the clicks received. It is set with you based on your priorities, your market and the competition.
Management fees pay for Publissoft’s work: strategy, ads, landing pages, measurement and adjustments.
Amounts and terms are specified in your proposal, after analyzing the targeted services.
Your feedback on each lead is part of the optimization.
Not every click becomes a lead, and not all leads are equal. Your feedback lets us course-correct.
“plumber drain cleaning Laval”
A specific search, with a service and a city.
Ad leading to the Drain cleaning — Laval page
The page repeats the service and area from the ad.
Measured call or form
The lead is linked to the campaign that generated it.
Good client, outside the area or service not offered
Your feedback shows what to reinforce or exclude.
Feedback is used to adjust keywords, exclusions and ads.
How we review an existing Google Ads account.
Before proposing changes, we look at what is set up and what the data already shows.
Structure
The current campaigns and the services they actually cover.
Search terms
The actual searches that triggered your ads, relevant or not.
Ads and pages
Does the ad’s message match the landing page?
Mesure
Are calls and forms tracked, and attributed to the right campaigns?
Google Ads and SEO complement each other.
Google Ads delivers immediate visibility as long as the budget is active; SEO builds over time. Searches that produce good leads in campaigns also help choose which pages to work on for SEO.
A campaign is only useful if its landing page is too: that’s often where web design comes in.
Questions about Google Ads
Short answers to the most frequent questions before launching or reviewing a campaign.
What budget should I plan for?
It depends on your market, the competition and the targeted services. An estimate is presented after analysis, separating the ad budget from management fees.
Will every click produce a lead?
No. Some visitors are comparing, researching or don’t match your services. We work to increase the share of relevant clicks and the quality of leads, without promising a result per click.
Can you guarantee a cost per lead?
No. The cost depends on bids, competition and the season. We track that cost and improve it with your feedback on lead quality.
Can you take over my current account?
Yes. We start by reviewing its structure, search terms, ads, pages and measurement before proposing changes.
Does Google Ads replace SEO?
No. Google Ads delivers immediate visibility as long as the budget is active; SEO builds over time. Depending on your priorities, one, the other or both can make sense.
Let’s review your campaigns.
We look at your current campaigns, or at whether Google Ads makes sense for your priority services and service areas.
