You’ve invested without clear results? Let’s take stock.
Website, SEO or campaigns: you’ve paid without knowing what it brought you. In a first conversation, we look with you at what has been done and what is being measured.
Illustrative photo.
The problem isn’t always the work done. It’s often what you can’t see.
Reports full of impressions and rankings, but no indication of the leads received. Active campaigns, without knowing which services they helped sell.
Before changing anything, three things need to be distinguished: what was done, who came, and who contacted you.
What was done
Pages published, optimizations, ads, content: for which services and in which cities.
Who came
The searches and pages that brought in visitors, and which ones matter to you.
Who contacted you
Measured forms and calls, and the share that matches your priority services.
Six points to check together.
Depending on the access and documents you choose to share. This is a first look during the conversation, not a full audit.
YOUR WEBSITE
Do your priority services have a clear page that makes it easy to get in touch?
Your searches
Which searches do you appear for, and with which pages?
Your campaigns
Actual search terms, ads and landing pages.
Your measurement
Are forms and calls being tracked?
Your business profile
Up-to-date, consistent information across the web.
Your reports
What was delivered, and what the reports really show.
What you’ll understand better.
The goal isn’t to redo everything, but to know where you stand so you can decide what comes next.
- What was actually done, and for which services
- What is measured, and what isn’t
- Whether the efforts focus on your priority services and cities
- The possible next steps, with or without us
With us, you see what gets done.
Depending on your mandate, a client portal shows the actions completed, the data tracked and the next priorities. The demo uses fictional data.
19 roof replacement leads measured. Next decision: add projects in Brossard, then check whether leads hold steady.
Frequently asked questions
The questions we’re asked when an investment hasn’t delivered the expected results.
Do I have to leave my current agency to consult you?
No. The conversation is about understanding your situation; you then decide, with or without us.
What access should I plan for?
No access is needed for a first conversation. If you wish, you can share your reports or read access to your measurement tools, campaigns or business profile.
Will you judge the previous work?
Our goal isn’t to find someone to blame, but to understand what was done, what is measured and what is missing to decide what comes next.
Does the first conversation replace an audit?
No. It’s a first reading of your situation. If a more in-depth analysis would be useful, we explain what it would cover before any decision.
Let’s review what has been done.
Describe your situation: we’ll get back to you to set up a first conversation.
