SEO audit: find out what’s holding your website back, and where to start.
A verified review of your website, tied to your business priorities: what keeps your key pages from being found, and the order in which to fix it.
A tool report lists everything. An audit tells you what to do first.
Automated reports flag dozens of issues, without saying which ones matter for your business. Many have no consequence; a few genuinely block your service pages.
The audit sorts them out. Each finding is verified, tied to a page that matters for your priorities and ranked by expected impact and required effort.
Six angles, read from your priority pages.
The review focuses first on the pages tied to the services and service areas you want to grow.
Crawling and indexing
Can search engines reach and keep your key pages? Redirects, orphan pages, duplicates, sitemap.
Rendering and performance
What the search engine actually sees, and the experience your visitors have on mobile as well as desktop.
Structure and internal links
Page depth, links between services, pages competing with each other for the same search.
Contenu
Pages without a clear intent, thin or outdated content, key services missing from the website.
External signals
Sites that cite you, consistency of your contact details across the web, mentions of your business.
Language and compliance
A complete and accessible French version, consistency between language versions, practices search engines penalize.
It sets the order of the fixes. They can be carried out by your team, your provider or us, under a separate mandate.
Four decisions rather than a long list.
The value of an audit lies less in the number of findings than in the decisions that come with them.
- Rule out false alarms, verified one by one.
- Rank each fix by expected impact on your priority pages and actual effort.
- Specify who can handle it: development, copywriting or a decision on your part.
- Record the baseline before any change, so results can be compared afterwards.
How an SEO audit works.
Your business priorities
The services and service areas to grow, and the leads you want to receive.
Read access and baseline
We review your search and analytics data; the accounts stay in your name.
Crawl and verification
Issues are examined on your pages, and false alarms are ruled out.
Ranking the fixes
By expected impact on your priorities, effort and person responsible.
Presentation and decision
We go over the plan with you and clarify what can wait.
An audit is useful in some cases. Not in all of them.
When you need to understand before acting
Unexplained drop in traffic, upcoming redesign or domain change, content published with no results, several providers in a row or an SEO investment to plan.
When a diagnosis wouldn’t tell you anything new
A very new website or one with only a few pages, no resources to apply the fixes, or a recent serious audit that hasn’t been applied yet: it’s better to start with execution.
What we track, without promising rankings.
No one controls Google’s rankings. We compare observable indicators against the baseline recorded during the audit.
Pages crawled and indexed
Are your priority pages being kept by the search engine?
Searches showing your pages
The number of distinct queries related to your services.
Leads received
Forms and calls for the targeted services.
Progress on fixes
What has been applied, and by whom.
After the audit, the possible next steps.
Technical SEO
Carry out the technical fixes and keep them from coming back after every update.
Keyword research
Match each important search to the right page, before writing or rewriting.
Search engine optimization (SEO)
Understand how the audit fits into a complete SEO approach.
Frequently asked questions
What we’re asked most often before ordering an audit.
What’s the difference between an audit and a technical SEO mandate?
The audit provides a diagnosis and an order of priority. The technical mandate carries out the fixes and monitors the website over time. Both can be assigned separately.
Isn’t a free automated audit enough?
It gives you a list of issues, without saying which ones matter for your priority pages. The audit verifies each finding, rules out false alarms and sets an order of correction.
Do we need to give access to our accounts?
Read access to your search and analytics tools is useful. The accounts stay in your name and you can revoke access at any time.
Does the audit guarantee a better ranking?
No. No one controls Google’s rankings. The audit shows what’s holding your pages back and the order in which to fix it; we then track observable indicators.
My website is new. Do I need an audit?
Often not. For a new website or one with only a few pages, it’s generally better to start with structure, content and measurement.
Want to know what’s holding your key pages back?
Tell us about your priority services and your website. We’ll tell you whether an audit is the right first step, or whether it’s better to start another way.
